Unforced, Highly Public Errors and Social Media Response
Interesting CNN story regarding Sanford Health CEO Kelby Krabbenhoft, who publicly refuses to wear a mask post CoVid infection.
Hospital CEO says he had Covid and doesn't need a mask. His staff are appalled. [https://www.cnn.com/2020/11/20/health/covid-mask-sanford-health-ceo/index.html]
What I find most interesting here though, is Sanford Health’s use of a pinned tweet to respond, allowing a rather robust negative response. Incidentally, the negative responses also extend into other tweets, including flu shot tweets.
The CEO’s action were—at a minimum—what I would refer to as an unforced error, but I thought the social media response was as reasonable as it could be, and shows pretty good judgement. They did respond openly, using their pinned tweet, and they are allowing people to comment.
Anyway, the possibility of senior administrators/staff making unforced errors like this is always present, so I think the Sanford Health story and their social media response will be an interesting reference for us all to follow if when we/our organizations make unforced highly public errors.