Trying to prevent high bounce rate on new(ish) mom and baby site
Back in October, we launched an online resource for pregnancy and postpartum. We have a mix of videos, quizzes, articles, and blog posts from local moms. Every Friday I post a new piece of content and promote it on Facebook, Twitter, and Instagram. While we usually get a lot of engagement and clicks through the Facebook post, my digital marketing manager says the bounce rates from the posts are high and people are not staying on the site to check out the other content.
So now we're trying to figure out what might get people to stay on the site a little longer, and I knew just the group to ask for advice and feedback!
Here is the link to the site in case you're curious: https://trumed.org/laboroflove
Thank you in advance for any insight and/or ideas you're able to share.
Liked by Dan Hinmon, MCSMN Director