To Instagram or not to Instagram
Hello! It was wonderful to meet so many of you at the member meeting this week. I’m hoping you can help me make my case against Instagram (yes, against):
Our event coordinator is pushing for an Instagram account, and I strongly believe that Instagram is not a good platform for our organization (we do cardiovascular research and education, so there isn’t much that is photo-worthy in our day-to-day operations). She argues that Instagram is a great platform to promote and publicize events. I agree with that, but the problem is that we only have 3-4 events every year. So in between those events, the account would sit dormant.
I don’t believe in having an account on every platform just because it’s popular at that time, but she thinks we’re missing out on an important audience (millenials) by not using Instagram. That may be true, but I’m arguing that if we don’t have the content to share, there’s no point in setting up an account. I’d rather explore other ways to use our existing channels (FB/Twitter/LinkedIn) more strategically to reach new audiences.
So my question is: what are your thoughts on establishing accounts on Instagram and other popular platforms when you don’t really have the right content to share? Have you seen any articles or best practices that can help my case against using IG? Thank you!