To Hashtag or Not to Hashtag
I admit it, I don’t use hashtags a lot in my business and personal social media. According to a recent survey of Twitter and Instagram engagement by Locowise, it seems that hashtag use has little to no effect on general engagement on these platforms. In my experience, a good photo gives more boost than a hashtag.
For contests, chats and special promotions, I think hashtags have their place, such as the recent anti-bullying campaign we ran using #cutthebull and our current holiday safety campaign #beburnaware.
What do you think? Do you include a hashtag in many of your posts? How many hashtags do you use in a single post?
In addition to the stats they report, this article offers a few basic tips for using Twitter and Instagram with or without hashtags. http://www.adweek.com/socialtimes/locowise-hashtags-engagement-twitter-instagram/629995