The State of Digital Marketing in Healthcare
Healthcare marketing executives are implementing more web and mobile strategies to reach consumers and build their brands, according to a new survey discussed at HIMSS 2017 conference in February. However the survey also found that the healthcare industry remains behind other industries in the scope of digital marketing efforts.The report, compiled by Greystone.Net and Klein & Partners, shares the results of their second annual healthcare digital marketing survey in the US market. It provides insight for CEOs, CMOs, web and digital managers and others involved in healthcare marketing to assess the current state of their organization’s digital efforts, look at future plans and compare themselves to their peers.
To delve deeper into the findings, check out my summary on Medium