I really like the way the organizers of this Mayo Clinic CME conference framed the title of my presentation today. It's not "the case for professionalism in social media" which in health care would be a no-brainer. Of course all physicians in social media should conduct themselves professionally. I'm looking forward to making a little tougher case: that social media should be recognized as tools health care professionals are expected to use, and that effective application of social media is part of professionalism.
I've embedded the slides for my presentation, and would appreciate your thoughts in the comments below.