Discussions

Social Media Use in a Crisis (Need examples)

Posted by Janet Kennedy @jkennedy93, Jun 20, 2017

I’m presenting a webinar in August on the use of social media by hospitals or healthcare agencies during a crisis, natural or otherwise. I’d love some examples of using social media (especially if I can grab some screenshots) during an event. It could be an ice/snowstorm (open/close announcements), to natural disasters (flooding, fire, etc) to active shooter/terrorist. Any unusual event examples would also be helpful to tell the story – food poisoning, rabid animal, etc.

Here’s the registration link if you would like to sign up: http://go.everbridge.com/SocialMediaKennedy_RegPage.html

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Hi, Janet! We recently had wonderful results using Facebook during a small Mumps outbreak. We live in a small, rural area and have a small following on Facebook (~1,030). Our first post reached nearly 40% of our county’s population with 160+ shares, and instigated private conversations with expecting mothers and other family members to address concerns about the safety of pregnant mothers and/or newborn babies. After the initial post, visits to our Facebook page and mumps-related links went up exponentially. It was the perfect way to reach out to a demographic that is hard to reach outside of social media in a rural area. This may be a bit different from what you’re looking for, but let me know if you’d like more information.

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Recently we’ve dealt (and are still dealing with) a measles outbreak in Minnesota. While social media was a small part of the plan, we did posts that you could screengrab. Let me know if this interests you.
Also, I wrote a white paper about what our organization SHOULD have done with social media after an incident in our community last fall. The incident happened right before I was hired (they didn’t have someone covering social media before I started). Send me a message if you’re interested in this, as well.

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Janet, I have an example of the opposite: when social media should not be used in a crisis situation. In this case, the agency was being blamed for a crime, and we worked hard to keep the story off SM while investigating what happened.

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@astonebreaker

Hi, Janet! We recently had wonderful results using Facebook during a small Mumps outbreak. We live in a small, rural area and have a small following on Facebook (~1,030). Our first post reached nearly 40% of our county’s population with 160+ shares, and instigated private conversations with expecting mothers and other family members to address concerns about the safety of pregnant mothers and/or newborn babies. After the initial post, visits to our Facebook page and mumps-related links went up exponentially. It was the perfect way to reach out to a demographic that is hard to reach outside of social media in a rural area. This may be a bit different from what you’re looking for, but let me know if you’d like more information.

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Excellent. Could you share your link here?

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@kmfronden

Recently we’ve dealt (and are still dealing with) a measles outbreak in Minnesota. While social media was a small part of the plan, we did posts that you could screengrab. Let me know if this interests you.
Also, I wrote a white paper about what our organization SHOULD have done with social media after an incident in our community last fall. The incident happened right before I was hired (they didn’t have someone covering social media before I started). Send me a message if you’re interested in this, as well.

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Thanks, @kmfronden Kama – Just what I need. My email is jkennedy93@gmail.com if you would send me the link to your posts or your screenshot! So appreciated!

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@ksaustin

Janet, I have an example of the opposite: when social media should not be used in a crisis situation. In this case, the agency was being blamed for a crime, and we worked hard to keep the story off SM while investigating what happened.

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Yes – That would be a great example too. Please share what you can with me. My email is jkennedy93@gmail.com.

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@astonebreaker

Hi, Janet! We recently had wonderful results using Facebook during a small Mumps outbreak. We live in a small, rural area and have a small following on Facebook (~1,030). Our first post reached nearly 40% of our county’s population with 160+ shares, and instigated private conversations with expecting mothers and other family members to address concerns about the safety of pregnant mothers and/or newborn babies. After the initial post, visits to our Facebook page and mumps-related links went up exponentially. It was the perfect way to reach out to a demographic that is hard to reach outside of social media in a rural area. This may be a bit different from what you’re looking for, but let me know if you’d like more information.

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https://www.facebook.com/grh01
Added a screenshot with a few stats from the original post. Let me know if you need anything else from me! My email is acs02@grh.org

Mumps 2017 GRH

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Looking forward to attending, just registered 🙂

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