As we all know, social media management for an organization can turn into a 24/7 job.
Additionally, we only have one person managing our social media platforms and some people in the organization — our events team in particular — reach out on weekends via text message, in an unplanned manner, asking for event photos to be posted. I've posted some questions below — but my biggest concern is how to you all manage after-work hours and set expectations for social media management?
To give some context:
Our department is in a state of immense change. We're moving away from traditional advertising and trying to inhabit the digital space differently. In the past, all our social media pages focused on our events — we're trying to move away from that and share a mix of information. But now the events team is feeling like they're not getting the exposure they need.
We've been trying to socialize the use of hashtags — and encourage more use of Instagram instead of Facebook for events. Additionally, we installed Hootsuite in March, so we're trying to change the conversation around how we manage social media. We're moving toward being more strategic and planned. We do acknowledge that there will be times when last-minute posts are necessary, but we really do want to respect people's time away from work.
How do you manage after-work hours and expectations for social media management? Do you restrict social media management to business hours only? Do you have any policies you can share with me to help me guide the conversation here and set appropriate boundaries for all involved? What are your best practices? Or perhaps social media is a 24/7 commitment and we should staff this appropriately?
I'm looking forward to your feedback! I learned a lot the last time I posted a question.
In advance, thank you all!
Liked by Dan Hinmon, MCSMN Director