Mayo Clinic Social Media Network
HI all, wondering if anyone would share their process on how they receive or ask to receive content, assets. editorial calendar and approval process.
Liked by Dan Hinmon, MCSMN Director, Danielle Thompson, Matthew Rehrl, Anthony Pafford ... see all
We do ours a month at a time. The MarCom division has an Outlook reminder the second to last Wednesday of every month to get any content or requests in to us. Then the last Wednesday of the month, we block the entire day and get our editorial calendar written, approved and scheduled for the next month.
For approvals, we have pretty free rein for the organic, educational type content. When it comes to campaigns, that usually needs to go back to the Strategic Marketing Director for that region or service line. Most of them will give it a quick glance and give us the OK.
That process covers our Ministrywide (corporate) posts and is typically about 50-60 percent of what goes out on our channels. We have local social media managers who fill in with local content throughout the month. Once we have the Ministry calendar written and scheduled, we send it to them so they know what's coming the following month.
That calendar also includes health observances, social media holidays and other relevant dates offered as suggested topics to our social media managers.
Liked by Dan Hinmon, MCSMN Director, Kathy Winter, lmcintyre, Angi Moore
Absolutely! We have workflow forms set up with our project management system. Generally the ideas/brainstorms are flushed out at a now monthly content meeting with the full MARCOM team.
Liked by Dan Hinmon, MCSMN Director
Thank you all.
I have found there is usually an organizational gap between marketing/communications and the medical side of the house.
As a general rule, do you find most healthcare organizations see social media as a marketing/communication function, or do you see it as a potential direct medical intervention? If the former, do you see this because of people or the tools?
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How much detail is included in the calendars for approval? Are you including the full post, or just a brief description?
Liked by Dan Hinmon, MCSMN Director, Angi Moore
Any monthly template social media planning calendars or tools someone could share?
@lkortanek We just started using Loomly and it has increased productivity and efficiency tremendously. It is a really nice low budget option. We use Sprout Social for our publishing and analytics and while it has a calendar built in, there are some definite cons with using it for planning.
Liked by Dan Hinmon, MCSMN Director, Linda Kortanek
We use Sprout Social as well, but I'm going to take a look at Loomly now too. Sprout has been a huge step forward for us, but it would be nice to have everything we need in one tool.
Liked by Dan Hinmon, MCSMN Director, Lauryn Blakesley
We're an agency that works with small urgent care clinics. We create a content calendar using Google Sheets and send it as a pdf to our clients the last week of the month. Google Drive is our go to. We create a folder for each month where we house the images we'll use and provide a link to that as well. We have content meetings with our clients each month to discuss what needs to be included in the upcoming calendar. They also email us content from time to time and we schedule that into Asana for our content team. We use Sprout to schedule posts and because we really like their reports.
@laurynb had no idea this existed. Thank you! I hope the conference has all sorts of nuggets like this – from the simple to the complex.
Liked by Dan Hinmon, MCSMN Director, Beth Davidson, Lauryn Blakesley
We've been trying to decide between Sprout Social and Loomly. These comments are helpful!
@staceybiggs I will say, we have only used Loomly for content planning purposes – as an addition to Sprout. We use Sprout for scheduling and publishing as well as pulling reports and listening. I love their reporting features. I need to do a bit more research on those features in Loomly. If anyone ends up using them for that, I'd love to hear feedback!
Liked by Dan Hinmon, MCSMN Director, Beth Davidson
We're going to try the 15 day free trial to see if we want to switch from Sprout to Loomly. The price savings is significant. But only if it works well.
Liked by Dan Hinmon, MCSMN Director, Stacey Biggs
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