Social Media Goals?

Posted by Monique Costa @moniquet, Nov 20, 2018

Hi all,

I wanted to see if anyone could share any overall social media goals that you are tracking. We refresh our goals once every fiscal year, and I'd be curious to see what metrics you all think is important. Thanks for your help!

Liked by Randall Post

Hi Monique,
@MakalaArce tracks our metrics and can probably share some insights from Mayo Clinic on goals we track.

Liked by MakalaArce


The metrics we have goals for that we look at on a weekly basis are clicks, shares, and reach. Candidly, I place much more emphasis on the first two than the last one.

Liked by Kathy Winter


Thanks everyone!

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