Social Channels/Recruitment, residencies and the like
There's been a growing call within our institution for some sort of social presence for various departments, particularly with content geared toward resident/fellow/faculty recruitment. Prior to my arrival here, the answer was always a hard no.
But with COVID affecting the recruiting process, the calls have grown louder and we've been told to make it happen.
So, I’ve been tasked with making sure we do it right.
Again, it doesn’t seem like they think their audiences are patients – but rather docs, med students, current residents/fellows, etc. I’m not expecting OBGYN to be marketing their services, for example, but favorably positioning their program to prospective hires, residents, fellows and the like. This is material that likely wouldn't fit on our system-wide accounts — not all of it, at least.
I was curious how other institutions are handling these requests. I know several institutions – Mayo included — have Twitter accounts for various residency programs (Internal Medicine, Ortho, Emergency Medicine, etc.).
If your institution allows such profiles, what sort of parameters do you have in
place? Who is doing the posting? What platforms are you using? Naturally, many of them feel they should have Instagram, Facebook and Twitter. I don’t think they have the capacity to develop content for all of those.
Any guidance or lessons learned would be helpful.
Liked by Vicki Bencken