One of our clinics started a FB page with the best of intentions, but they've since admitted they bit off more than they can chew. They haven't updated it in months, and they say it's become a repository for negative comments and reviews. (This may be an exaggeration; as far as I can tell, they've gotten about 5 negative comments/reviews in 18 months.) They're asking for my help with an "exit strategy."
Are there any advantages, SEO or otherwise, to keeping the page up if they don't want to put any work into it? What if they turned off Messaging and the ability for visitors to post and just checked every couple of days for comments? This is a pretty heavily traveled clinic, so I suspect if they delete their page, someone will create an unofficial one by checking in. If they do delete it, should they post an announcement that they'll be deleting, or just delete?