Selling Ads/Sponsorships on Hospitals Facebook
No one can question that this year has been challenging for us in a variety of ways. One of those significant challenges has been fundraising for our hospital's Foundation. One of the biggest fundraisers the pandemic took from us was our Black Tie Gala scheduled in March. As a department, we were all set and ready to knock this fundraiser out of the park. Unfortunately, we had to sit back and realize that we need to set a precedent and practice caution from the pandemic as a hospital. Since then, all of our fundraising events have been canceled. This has created a financial burden since most of the funds to run our Foundation's programs come from those events.
Since March, the person in charge of our Foundation has developed an idea to help support those programs. Below is part of the sponsorship letter that is about ready to send out.
A generous donor has gifted the Foundation with a vehicle to use for our events; with this gift, we are launching a new initiative to raise funds and promote our community businesses.
We are offering an exciting opportunity for you to showcase your business while supporting our community's health through the KRMC Foundation's Catch It Early program.
For different levels of sponsorship, The KRMC Foundation will promote your organization in our community:
Mobile $1000 – A 12×18 magnetic sign with your logo and contact information will be displayed on the KRMC Foundation van for one year (6 spaces available annually).
Digital $1200 – You will be promoted as a sponsor on the KRMC social media platforms (Facebook & Instagram) this includes two social media posts per month for one year. Posts will include a link to your website or store location.
Combo $2000 – A 12X18 magnetic sign with your logo and contact information will be displayed on the KRMC Foundation van for one year (6 spaces available annually), and your organization will be promoted on the KRMC social media platforms (Facebook & Instagram). This includes 2 social media posts per month for one year. Posts will include a link to your website or store location.
During this pandemic, the public is looking and watching our digital platforms more than ever. They are watching to receive news and updates about what's going on in their communities regarding the pandemic.
On average, we post around ten posts a month. I feel that if we were to have, let's throw out a number; five companies sign up for the mobile sponsorship level. Then half of our posts will be ads for businesses in our community. I feel that by doing so, this will make us look like sellouts and or that the hospital is in such a financial burden that we have to sell sponsorship/ads on Facebook. I also feel that this is crossing a line into UBI ( unrelated business income), and we could face some serious repercussions from the IRS.
As someone put in charge of our hospitals' social media, no one requested my opinion. That is why I am reaching out to the MCN community for your thoughts.
I have to ask anyone's input with the presented information if they see this as a good or a bad idea.
Also, what are other hospitals doing digitally to fundraise?
Thank you for your time!