Discussions

Re-Sharing Internal Employees Posts

Posted by Nicole Garger @nicolegarger, Tue, Aug 13 10:36am

Hello all,

I am currently trying to create a policy/ procedure for re-sharing physicians posts within the system. There are two priorities I have here with expectations and parameters.

I want to give the guidelines on the cadence of re-sharing, so a physician is aware look you could post every single day and that would not be great engagement to re-share every single not to our platform. Perhaps two per physician a month, or a standard around that (which is very open-ended at the moment since the prior policy was to not re-share any physician posts)

More importantly, I am looking for advice on the internal re-sharing aspect. The pros v. cons. Has this seen to be successful with increased content and a community feel by sharing personal stories from our physicians. Can this cause any unforeseen problems or issues? What are the most prominent to re-share?

Any input would be helpful! I know this is very open-ended, at the beginning stages of developing this over-arching strategy/

When you say reshape within the system, what do you mean and on what platform? For example , do you have an internal physician blog which you ar asking your staff to share internally or are these posts on the physicians social media (such as LinkedIn) and you want the rest of he staff to share these on their LinkedIn?

Regardless, I will say this. Physicians need to be very careful with “stories” that even indirectly involve patients. Even a tweet such as “I didn’t get a great sleep on-call last night” could become a discoverable item in a malpractice suit (For example – if a resident is complaining about poor/no sleep on Tuesday night and their is an adverse outcome on Wednesday, then potentially the resident, the attending, and the organization would all be shown to be liable). We need to think well beyond HIPPA.

REPLY

Good issue to be considering! I think the top priority needs to be the quality of the content posted, and at the same time you want to encourage staff activity so an occasional retweet, for instance, can help. At Mayo Clinic we have a column in our social media management system called "Possible Retweets" which takes in content from selected accounts that our team can choose.

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@nicolegarger I'm tagging a few others in the community who may have some thoughts about this @MeganRowe @kathywinter @sarahblanchard @jsbnews @vassarradio Any suggestions?

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The biggest key is obviously HIPAA / PHI and also if another consent is required from an employee name/photo to be used. To maybe make the content more robust, we at times will have employee convey info from their post and we will repurpose/tweak it.

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@DanHinmon

@nicolegarger I'm tagging a few others in the community who may have some thoughts about this @MeganRowe @kathywinter @sarahblanchard @jsbnews @vassarradio Any suggestions?

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Great, thank you Dan. Appreciated. I also contacted support because I replied to the response above and it will not send. But appreciate any and all ideas/ feedback here. Thanks

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@LeeAase

Good issue to be considering! I think the top priority needs to be the quality of the content posted, and at the same time you want to encourage staff activity so an occasional retweet, for instance, can help. At Mayo Clinic we have a column in our social media management system called "Possible Retweets" which takes in content from selected accounts that our team can choose.

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Thank you! I will look into this.

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Its necessary to train the team to create good content. Mainly, on LinkedIn, they should be empowered, because they are the brand messenger.

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