Philanthropy content on FB
I've been working fairly closely with our philanthropy teams from our children's hospital and have found some content incompatibilities that we just can't seem to get around.
Historically, the philanthropy team used our Facebook account to elevate the donations of and to thank, businesses/sponsors for supporting the hospital. While I appreciate the desire/need to do so, I see a disturbing trend that this content typically performs dismally.
As of now, we're approaching a large annual philanthropic campaign called Radiothon (like a telethon, but it's a radio show run from the inpatient unit). I want to support the event and recognize how important it is, but I'm in dire need of some new perspectives on promoting an event like this.
Has anyone promoted something similar and seen success? Any fresh ideas?