Mayo Clinic has a new educational video to communicate our guidelines for appropriate employee use of social media and to encourage creative work-related application of social tools in health care.
#SocialAtMayo – Social Media Guidelines for Mayo Clinic Employees is part of our orientation program for new hires and also will be distributed to the broader base of 60,000 current employees. Our Mayo Clinic Center for Social Media produced the video as part of our charge to “improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.”
“We have three major goals for this video,” explains Farris Timimi, M.D., the medical director for the Center for Social Media. “First, we wanted to clearly and concisely communicate Mayo’s expectations of professionalism and reinforce high standards of behavior for our employees to preserve the trust our patients put in Mayo Clinic.
"Second, we wanted our employees to know about the resources, in-depth training and consultation services available to them through the Center for Social Media, to help them take advantage of social tools to do their work more effectively and efficiently. And finally, by making the video available externally on YouTube, we’re providing a resource other organizations can use in their employee training, or that may inspire creation of their own videos.”
Mayo Clinic created our Center for Social Media in July 2010 with a mission of “leading the social media revolution in health care, contributing to health and well-being for people everywhere.” We launched the Social Media Health Network later that year to bring together like-minded organizations interested in navigating the challenges of social media together and in promoting health-related application of social media tools. Employees of member organizations have full access to all resources on the Network site and qualify for discounted registration on training and networking events sponsored by the Center for Social Media.
Through our Social Media Residency program, a 1.5-day intense immersion course, the we offer in-depth training and a framework for strategic social media planning. Social Media Residency runs twice per year on Mayo Clinic’s Arizona, Florida and Minnesota campuses, and will be offered in New York City for the first time next month at Lenox Hill Hospital on June 18-19. We also host an annual Social Media Summit in October as part of Social Media Week at Mayo Clinic.
Releasing this educational video is an important step in our journey. It reinforces and explains our employee guidelines while maintaining a fundamentally positive stance toward social media, and includes action steps for our employees and others interested in constructive use of these tools.
I want to give a special shout out to Jason Pratt, our team member based in Florida, for his great work in producing this video. The video involved our whole team (you'll see the rest of the gang featured in the section in which we discuss our social media guidelines) but this has been one of Jason's major projects, and I think he did a great job with it.
What do you think? Please share your comments or questions below.
Lee Aase is director of the Mayo Clinic Center for Social Media.