Need Help with a New Product Rollout
I hope that the MCSMN brain trust can be of help here…
We've developed a new feature on our site(www.expertscape.com) that will enable a health system to receive targeted web traffic. (Specifically, visitors that have shown interest in a particular topic/procedure/diagnosis).
My question is this: How do health systems place a dollar value on web traffic? In particular, is there a value that can be assigned to a visitor that comes to a landing page for infertility, or laparoscopic surgery, or celiac disease? (By way of example, a regional hospital marketing person once explained that a bariatric surgery lead was worth ~$500 to them.) And are there any particular considerations that health system marketing folks take into account as they look to drive web traffic and engagement?
Any insights or advice that folks can share would be greatly appreciated!
Liked by Dan Hinmon, MCSMN Director