Discussions

Media Monitoring

Posted by Reed Smith @reedsmith, Dec 4, 2019

Would love feedback on Meltwater vs Cision vs MuckRack vs AgilityPR. Likes / Dislikes, etc

I think these platforms differ for different goals, for example Meltwater seems to work for PR folks, I still think there is no one platform that handles all the needs for social media. We used to work with Radian6 which was great, then it was morphed by Salesforce into Social Studio, which then became an inferior product.

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My experience is only with Cision and it works fairly well at capturing keywords and doing searches. We get daily and weekly email summaries for our own keywords but also for competitors. It will pull not only news stories but also social media mentions. We haven't utilized it yet but with Cision there is the option (costs a lot more) to us PRNewswire and to use HARO, if that's something you would find value in.

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We just discontinued our Meltwater contract. I enjoyed using Nuvi and would return to it in a crisis–it finds mentions others don't. We only used these systems for listening, though, not PR distribution.

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