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Oct 24, 2013 · Leave a Reply

#MayoRagan: Communicate in a crisis to inform employees, the public and media

By Randy Schwarz @randyschwarz

Almost one year ago, Superstorm Sandy hit the East Coast, flooding streets, subway lines and cutting power in and around New York City. Just a few months ago, terrorist bombs exploded as runners crossed the finish line at the Boston Marathon. When the unexpected happens, you must be prepared with a crisis communications plan. In this special keynote panel, you will hear from health care communicators who have dealt with crises first-hand.

Mark Ragan, CEO of Ragan Communications, moderated this panel which consisted of:

Gina Czark, Head of Social Media, NewYork-Presbyterian Hospital and Rhonda Mann, Chief Marketing Officer, Beth Israel Deaconess Medical Center. In this video, Rhonda talks about their experience following the Boston Marathon bombing:

Tags: Events

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