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Oct 24, 2013 · Leave a Reply

#MayoRagan: Across (fr)enemy lines, build an integrated social media team

By Randy Schwarz @randyschwarz

Hear how Vanderbilt University Medical Center (VUMC) has integrated its social media, installing it across departmental lines. Their methods have enabled VUMC to grow Facebook likes by 175% in just one year! Hear how they launched a successful multi-author blog hosted by its Children's Hospital, extended national and local brand campaigns, and continue to respond in real-time to breaking news like Sandy Hook and the Boston bombings.

Cynthia Floyd Manley is the Director of Strategic Marketing and Jessica Turner is a Program Manager for VUMC.

Tags: Cynthia Floyd Manley, Jessica Turner, Vanderbilt University Medical Center, VUMC

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