Mayo Clinic recently began experimenting with Periscope, a Twitter-owned service that enables users to stream live video from an iOS or Android mobile device.
We'll discuss top things we've learned during our first month of Periscoping in an upcoming post, but today I want to show you how to create an enduring resource from the ephemeral Periscope platform.
Periscope only archives videos for playback for 24 hours; a day longer than rival Meerkat, but still limiting. This transient nature of Periscope limits its potential benefit, so how could we extend the life of the video?
As it turns out, you are able to save the raw (Periscope) video (sans hearts and comments) to your smartphone's camera roll. And you could upload that file to YouTube, but the result would be a less-than-ideal letterbox look (see image at right).
One way to get a more suitable video for YouTube upload would be to hold your phone in the horizontal position while using Periscope, but that would essentially destroy the interactivity of the original broadcast. Your viewers could watch the video in horizontal mode, but they wouldn't be able to comment easily, and you would have a difficult time reading and responding to the comments.
Plus, Periscope is intended as a vertical video platform. YouTube is a widescreen (16 x 9) format.
Here's how you can be true to both platforms:
Note: The example below is based on using an iPhone and a Mac laptop using Keynote. It should work with slight modifications with a Windows system and Powerpoint. Images in this post are from the video of Dr. Wendy Sue Swanson's presentation at the Mayo Clinic Health Care Social Media Summit in Rochester, Minn in June, 2105.
- After saving the video from your Periscope session to your device's camera roll, copy the video file to your computer. Note: As illustrated in the image below, you can use the Settings menu in Periscope to autosave video files of your broadcasts.
- Duplicate the video file, and then open it in QuickTime.
- Using the Trim function in QuickTime, select a segment. (See image at r.) Save the trimmed section with a new file name.
- Repeat the process to select additional segments to include in your final video.
- Once you've trimmed and saved all of the video segments, open a new Keynote (or Powerpoint) file using a widescreen (16 x 9) plain white template.
- Choose and use background images for the slides. In this example, I downloaded photos from the event from our Mayo Clinic Flickr account.
- Add a background image to each slide, and then position one Periscope video file on each slide. Set the video to play immediately after the slide transition.
- Play the slideshow to preview the finished video.
- Once you're happy with the results, choose Export to Quicktime from the File menu. I used these export settings for Dr. Swanson's highlights video:
Using Keynote for this production allowed us to add titles and other text, as well as background images. Here are sample frames, both of which are more visually appealing than the letterbox image at the top of this post.
Once we exported the video, we uploaded it to YouTube. We were then able to add annotations with links to the site for our upcoming Healthcare and Social Media Summit in Brisbane, where Dr. Swanson also will be a keynote speaker.
In summary, this approach provides several benefits without impeding or diminishing the original Periscope broadcast:
- All production happens after the broadcast is completed and uses video captured during the broadcast.
- You're able to get longer-term value from your Periscope broadcasts.
- Adding background images can make the videos more visually appealing, as will including explanatory text and calls to action.
- You can add clickable annotations in YouTube to direct viewers to relevant Web pages.