Discussions

Live video surgery

Posted by José Pablo Quinones @pquinones, Fri, Jun 12 10:41am

Hello,
I want to post a pre-recorded live surgery, on our Facebook page. It's a minimally invasive cardiac surgery to showcase the benefits of this procedure.

Some of the images are explicit and what some may consider as gory. I'm not sure wether to blur those images or show them as they are. Any suggestions?

P.S. We did already broadcast this video to a live conference. It was done in our hospital, by our doctors and with the patient's permission.

Greetings.

Can I ask what the purpose of the post is first? Ie recruiting, increasing follows, for patient benefit:info, etc?

REPLY

Thank you for replying.

The main purpose was to increase interaction and to show the benefits of the minimally invasive surgery, since we are promoting our hybrid operating room.

REPLY

Got it. So basically you want something potential patients can see, so they feel comfortable.

Ok. Let me brainstorm a couple of ideas or two.

0ne of the key benefits to MIS is you are cutting through less tissue, and manipulating tissue less. That’s what shortens the hospital stay, infection risk etc. so I would probably start with a model, showing with markers the two types of surgical procedures ie a 20 cm gallbladder incision vs 3 tiny incisions or for cardiac surgery an opening of the sternum (maybe showing the tools being used such as the eternal clamps, ) vs your invasive entry point. Or physically show them the alternative.

The for the live video i would focus mostly on the entry and closure shots, with some of the cleaner intraoperative video in between. You’re not trying to desensitize a medical student or intern to help them handle a bleeder, instead your goal is to decrease preoperative stress, while adding a little wow factor. So avoid the gore, focus on the cleanliness, the sterility, the room, the very sharp monitors, etc. Heck even showing a post op X-ray showing the old days requiring eternal wires vs perhaps just small clips today may really visually drive home the minimal nature of the procedure.

REPLY
@matthewrehrl

Got it. So basically you want something potential patients can see, so they feel comfortable.

Ok. Let me brainstorm a couple of ideas or two.

0ne of the key benefits to MIS is you are cutting through less tissue, and manipulating tissue less. That’s what shortens the hospital stay, infection risk etc. so I would probably start with a model, showing with markers the two types of surgical procedures ie a 20 cm gallbladder incision vs 3 tiny incisions or for cardiac surgery an opening of the sternum (maybe showing the tools being used such as the eternal clamps, ) vs your invasive entry point. Or physically show them the alternative.

The for the live video i would focus mostly on the entry and closure shots, with some of the cleaner intraoperative video in between. You’re not trying to desensitize a medical student or intern to help them handle a bleeder, instead your goal is to decrease preoperative stress, while adding a little wow factor. So avoid the gore, focus on the cleanliness, the sterility, the room, the very sharp monitors, etc. Heck even showing a post op X-ray showing the old days requiring eternal wires vs perhaps just small clips today may really visually drive home the minimal nature of the procedure.

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Alright. Thank you for the advise. Will try something like that.

Greetings.

REPLY
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