Discussions

Little Hats, Big Hearts Campaign

Posted by Eryn Realmuto @erynrealmuto, Nov 27, 2018

My team is looking for a fresh way to promote the American Heart Association's red hat campaign for babies. We want to do something that lasts the entire month of February. What have you done in past years? Any and all ideas welcome!
Thanks,
Eryn

As a tiny starting point, here is a list of commonly associated hashtags used on twitter and Instagram associated with the word "knitting" which you could easily link with your already solid hashtag #LittleHatsBigHearts. https://ritetag.com/best-hashtags-for/knitting

You might use the #LittleHatsBigHearts hashtag to do 4 scheduled tweet chats in January to answer questions and to get people involved for February. Finally, I may be wrong, but babies are about the cutest thing in the world, so I would also look for video content. ( Interestingly, the Mayo Clinics 3-4 most popular video is q baby with croup with 1.5 million views)

Finally, you might see if you can ask one of the Mato people to reach out to one of their pediatric heart surgeons or surgical nurses to do a short video about this and have them put it out there on their platform. ( I think we underestimate the power of coordinated inter-organizational leverage )

REPLY

Hi Eryn! What are your goals for promoting this program? Are you hoping to increase actual hats knitted? Trying to showcase how the program as had an impact on your institution? Use it as a way to tell the stories of those affected by congenital heart defects? Increase engagement? I'd love to hear more about your hopes for these promotions and what the audience you'd like to engage is. I think it will affect the idea brainstorming process. I'll bet there are so many great avenues you can take with this. I love seeing social posts about this campaign each year. Nothing cuter than these babies with hand knitted hats!

REPLY
@matthewrehrl

As a tiny starting point, here is a list of commonly associated hashtags used on twitter and Instagram associated with the word "knitting" which you could easily link with your already solid hashtag #LittleHatsBigHearts. https://ritetag.com/best-hashtags-for/knitting

You might use the #LittleHatsBigHearts hashtag to do 4 scheduled tweet chats in January to answer questions and to get people involved for February. Finally, I may be wrong, but babies are about the cutest thing in the world, so I would also look for video content. ( Interestingly, the Mayo Clinics 3-4 most popular video is q baby with croup with 1.5 million views)

Finally, you might see if you can ask one of the Mato people to reach out to one of their pediatric heart surgeons or surgical nurses to do a short video about this and have them put it out there on their platform. ( I think we underestimate the power of coordinated inter-organizational leverage )

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Hi Matthew,
Thank you so much for all of these wonderful ideas! I really appreciate the advice.
Sincerely,
Eryn

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@laurynb

Hi Eryn! What are your goals for promoting this program? Are you hoping to increase actual hats knitted? Trying to showcase how the program as had an impact on your institution? Use it as a way to tell the stories of those affected by congenital heart defects? Increase engagement? I'd love to hear more about your hopes for these promotions and what the audience you'd like to engage is. I think it will affect the idea brainstorming process. I'll bet there are so many great avenues you can take with this. I love seeing social posts about this campaign each year. Nothing cuter than these babies with hand knitted hats!

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Hi Lauryn,
Thanks for the reply and the feedback!
My External Communications team has continued to think about this campaign as we get closer.
We have 3 main goals:
1. Increase our social media traffic
2. Reinforce our place as an LDRP
3. Show our partnership and support for the American Heart Association
As Matthew mentioned in his reply, content with babies in it is just the cutest!!
Thanks again for the advice.
Sincerely,
Eryn

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