LinkedIn - Invite Connections to Follow
Just a heads up for those of you that are administrators of your organization's LinkedIn page…LinkedIn has brought back the "Invite Connections to Follow" option. This can be very helpful to get get employees, board of directors, or members to become followers of your page (especially for newer pages). You will have to login from a laptop/desktop to see this option.
Liked by Dan Hinmon, MCSMN Director
Thank you! This is just what we need to get some of our niche audience possibly following our main LinkedIn instead of just employees' profiles.
Liked by Dan Hinmon, MCSMN Director
@ashleybedard I just went to our LinkedIn and we don't have that option. Did you have to do anything specific to get this option?
Liked by Dan Hinmon, MCSMN Director
It just showed up for me, but here is another way to access it: https://www.linkedin.com/help/linkedin/answer/104319
Liked by Dan Hinmon, MCSMN Director
Interesting. It's not an option under my admin center. Do you have a showcase page? Or are you a premium user?
Liked by Dan Hinmon, MCSMN Director
No to both – I will check into it and let you know what I find out.
Liked by Dan Hinmon, MCSMN Director
Here are “important notes” from the last time it was released. The “Invite Connections to Follow” option has been released and removed several times.
Liked by Dan Hinmon, MCSMN Director
I think one thing to consider is why do you want your employees to follow your LinkedIn page?
Really. Why? Is it because you want them to comment? Share? This gets to the key point- what’s the Deep purpose for LinkedIn for your organization ?
I tend to think that most healthcare organizations have it because it’s there, and it tends to float in No mans land between recruiting, staffing and marketing.
I have a suggestion (which I’ve made before with little success). For most healthcare orgs I think the sole purpose of Linked Should be physician, nurse practitioner and physician assistant recruiting with very tight integration towards their respective website application pages.
Why? Because in the next decade there is going to be a 100,000 physician shortage, and the companies that don’t master recruiting are going to hurt, resulting in layoffs, acquisitions, and closures.
Anyway, there are other options for a LinkedIn focus, (for example, B2B marketing, tightening professional/regional health org relationships). But I suspect most orgs can’t say what their A1A LinkedIn purpose is (as they probably can with Twitter and Facebook).
Liked by Dan Hinmon, MCSMN Director
@ashleybedard
You are limited to 50 invites per day.
Liked by Dan Hinmon, MCSMN Director