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LinkedIn - Invite Connections to Follow

Posted by Ashley Bedard @ashleybedard, Nov 26, 2019

Just a heads up for those of you that are administrators of your organization's LinkedIn page…LinkedIn has brought back the "Invite Connections to Follow" option. This can be very helpful to get get employees, board of directors, or members to become followers of your page (especially for newer pages). You will have to login from a laptop/desktop to see this option.

LinkedIn Invite Connections to Follow

You are limited to 50 invites per day.

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@ashleybedard

You are limited to 50 invites per day.

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Thank you! This is just what we need to get some of our niche audience possibly following our main LinkedIn instead of just employees' profiles.

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@ashleybedard I just went to our LinkedIn and we don't have that option. Did you have to do anything specific to get this option?

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@bethdavidson

@ashleybedard I just went to our LinkedIn and we don't have that option. Did you have to do anything specific to get this option?

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It just showed up for me, but here is another way to access it: https://www.linkedin.com/help/linkedin/answer/104319

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@ashleybedard

It just showed up for me, but here is another way to access it: https://www.linkedin.com/help/linkedin/answer/104319

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Interesting. It's not an option under my admin center. Do you have a showcase page? Or are you a premium user?

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@bethdavidson

Interesting. It's not an option under my admin center. Do you have a showcase page? Or are you a premium user?

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No to both – I will check into it and let you know what I find out.

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@bethdavidson

Interesting. It's not an option under my admin center. Do you have a showcase page? Or are you a premium user?

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Here are “important notes” from the last time it was released. The “Invite Connections to Follow” option has been released and removed several times.

CD577603-B94D-463B-8990-6ECB8BA8666D

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Its a beta test. Its not available for every profiles.

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I think one thing to consider is why do you want your employees to follow your LinkedIn page?

Really. Why? Is it because you want them to comment? Share? This gets to the key point- what’s the Deep purpose for LinkedIn for your organization ?

I tend to think that most healthcare organizations have it because it’s there, and it tends to float in No mans land between recruiting, staffing and marketing.

I have a suggestion (which I’ve made before with little success). For most healthcare orgs I think the sole purpose of Linked Should be physician, nurse practitioner and physician assistant recruiting with very tight integration towards their respective website application pages.

Why? Because in the next decade there is going to be a 100,000 physician shortage, and the companies that don’t master recruiting are going to hurt, resulting in layoffs, acquisitions, and closures.

Anyway, there are other options for a LinkedIn focus, (for example, B2B marketing, tightening professional/regional health org relationships). But I suspect most orgs can’t say what their A1A LinkedIn purpose is (as they probably can with Twitter and Facebook).

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