If you are working on a social media project which needs C-Suite support, then Lee’s May 23rd Webinar May be invaluable.
Why? Because (along with Dr Tim Farris as Med Director), as head of Mayo’s Social and Digital Innovation Team you can get highly trusted advice.
Keep in mind that The Mayo Clinic has been rated the number 1 hospital in the world, so if their social media-innovation director says this is why they do or don’t do something then it has super high value.
Example: Lee and I had a chat a year ago about the relationship of their social media platform with the their website, and he happened to mention the Mayo Website has 30-50 million visits per month, and what this means in terms of experimentation and innovation (ie its much easier to experiment with Snapchat than the Mayo Homepage). I’ve used this discussion several times with C-Suite executives to point out the need to view one’s digital platform holistically, not by department or silo. Why? cuz that’s what the Mayo does, and that’s one reason they have a couple million twitter followers (which, incidentally, may feedback into their consistent #1 awards)
Anyway, Lee’s Webinar may be a chance to get some insight into your most difficult issues. It’s a huge value.