Discussions

Is your organziation using TikTok?

Posted by Amy Olsen @amyolsen, Wed, May 20 5:24pm

We are trying to decide if TikTok would be a good fit for our cancer center. Are any of your organizations using it? Is it working well for you?

Liked by Matthew Rehrl

We aren't using it, but there is interest from some of our locations. I keep hearing there are security issues with the app. Maybe someone here can address or explain those issues? Thank you.

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My two cents, plain: I often notice organizations rushing into apps or the newest trend, forgetting what I believe are two key issues to address first. One, do staff have enough time to devote to a new social media channel. Not everything good on Twitter is good on Insta, FB, or TikTok, etc. Two, are you creating enough good, solid content to expand to creating new content for a new channel/app?

I prefer an organization/brand that picks a channel (or two) and commits to it, providing quality content as opposed to those who do a so-so job on five. Worse are those on 5, who start gangbusters, then due to lack of staff time, content, etc. they just go crickets.

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From an innovation perspective, I think it’s important for individuals within an organization to explore new technologies, such as TikTok, but, as discussed above, I would be very cautious in making it a new primary channel.

For example, there is an element of spontaneity and unprofessionalism with TikTok- heck that’s part of its appeal- so I would be very wary of it as an organization channel, but I certainly would want 1-2 of my innovative folks playing with it and understanding it at a deeper level to see where it might apply (for example, teenage healthcare outreach, etc).

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We have created an account/reserved our username on the platform so if we decide to use it in the future, we won't have to worry about someone already having our organization's name.

Liked by Amy Olsen

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Last I was looking at the Tik Tok platfrom, I found this article – https://www.omnicoreagency.com/tiktok-statistics/#:~:text=TikTok%20Demographics,spent%20using%20TikTok%20in%202019.

TikTok Demographics
41 percent of TikTok users are aged between 16 and 24. 56% of TikTok users are male and 44% are female. Roughly 50% of TikTok's global audience is under the age of 34 with 26% between 18 and 24. Chinese users account for 80% of the total time spent using TikTok in 2019.Feb 12, 2020

Liked by Matthew Rehrl

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200 days. Wow.
"It took 200 days for the Chinese development team to create the original version of Douyin / TikTok."

and:

"Just 4% of U.S. social media marketers use the platform" – that seems a little lite. Perhaps we do need to take a more critical look at it?

Thanks for the great link!

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