Internal/Employee Communications and Social Media
We’ve recently started to integrate social media into our internal communications mix. One of the challenges I’m focused on now is how to best drive employee audiences to these new communication channels. Once employees get there, they love the content, but widespread awareness of these new communication tools is a challenge–especially with frontline clinical staff and physicians. Email and intranet “teaser” links have been effective, but I’d love to hear what your hospital/organization has done to generate some buzz and interest in the use of these tools internally.