Discussions

Instagram Takeovers

Posted by Monique Costa @moniquet, Thu, Jan 17 11:26am

Hi everyone,

We are looking to test some IG takeovers. I was wondering if anyone else has done this. If so, are there any learnings you could share?

Thanks in advance!
Monique

Hey Monique,

That sounds really fun! We're actually looking to do an Instagram Q&A next week with our Executive Chef. While we haven't done a takeover/Q&A officially, here are some of the considerations we have:
– Having content planned ahead of time (intro, overview of the job either in text with a selfie or spoken directly)
– Planting some questions to make sure the Q&A doesn't look like a bust (only if necessary and it's silent)
– Some real-time content on the job (careful not to include visitors, patients, confidential info, etc.)
– Everything captured should be saved into the camera roll and then vetted by the team before publishing

REPLY

Hi @moniquet! We have done this twice and plan on doing it much more. It has been a wonderful way to explore what is at the heart of the care that our clinicians provide. For us, content being arranged in advance has been key. Our content team planned for the takeover and then scheduled an exploratory phone call with the clinician as they walked us through their day. By hearing this, we were able to pull out some key aspects that we thought would resonate with our audience. We then helped with the photography and editing the copy before the day of posting. The content was then published by our social team and spread out over the course of the day. We ended up with 4-5 posts throughout the day. In terms of success, we had decent engagement and saw promise for more in the future! Happy to answer any more specific questions you have about it.

REPLY

Please could you explain what an Instagram takeover is? Is this when you take over another persons account?

REPLY
@chrisgdclarke

Please could you explain what an Instagram takeover is? Is this when you take over another persons account?

Jump to this post

@chrisgdclarke In our case, it was a "takeover" of our brand Instagram channel by a clinician. So the content posted was as if the clinician was writing it and taking the photos of their day. I think in the true meaning of an Instagram takeover it would be the person actually doing the posting themselves in real time where in our case, our social team was coordinating with them and actually the one publishing to Instagram.

REPLY

Thank you, everyone! We are testing this soon and cannot wait to see how it performs!

REPLY
@laurynb

@chrisgdclarke In our case, it was a "takeover" of our brand Instagram channel by a clinician. So the content posted was as if the clinician was writing it and taking the photos of their day. I think in the true meaning of an Instagram takeover it would be the person actually doing the posting themselves in real time where in our case, our social team was coordinating with them and actually the one publishing to Instagram.

Jump to this post

Thank you for explaining! @laurynb

REPLY
Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.