Discussions

Instagram Landing Page

Posted by Beth Davidson @bethdavidson, Fri, Jun 21 12:10pm

I'm curious how others are handling links to their website from Instagram pics. We've traditionally used the "see the link in our bio," but looking create an Instagram specific landing page on our website. This article probably explains it better than I can — http://shanabull.com/blog/why-i-dont-recommend-using-linktree-for-instagram-marketing

Anyone else doing this? Pros? Cons? Good results?

We currently use Link In Profile to handle all our Instagram links. We just don't have the time/resources at this point to create our own landing page. There's definitely something to be said for eliminating a middleman, but we still see that the majority of people who click over to the Link In Profile landing page continue on to the intended link.

As an added bonus, Link In Profile reached out after we signed up for a year plan and reimbursed us the cost because we're a nonprofit.

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I'm interested in finding a solution for this as well. I have a personal IG account and no personal website, so I need something simple.

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Tagging @MeganRowe @blpope @kristenschneider @kharris for more ideas.

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I just started at an Academic Health Center, but my previous life was in "regular" higher ed. One of our colleges created their own landing page and had great results. I know the main university was looking to create their own as well. Here's a link to it: https://egr.vcu.edu/instagram/

I've always had issue with "link in bio" because with the way the algorithm works now, sometimes I see posts from nine days ago. If you're posting every day with a new post and new link, it's possible the link won't correspond to the post that I'm seeing for the first time nine days later. Having a landing page would definitely help with this.

Of course, ideally, Instagram would allow clickable-URLs and make the verification process easier for accounts so we could link in stories.

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@efboltz

I just started at an Academic Health Center, but my previous life was in "regular" higher ed. One of our colleges created their own landing page and had great results. I know the main university was looking to create their own as well. Here's a link to it: https://egr.vcu.edu/instagram/

I've always had issue with "link in bio" because with the way the algorithm works now, sometimes I see posts from nine days ago. If you're posting every day with a new post and new link, it's possible the link won't correspond to the post that I'm seeing for the first time nine days later. Having a landing page would definitely help with this.

Of course, ideally, Instagram would allow clickable-URLs and make the verification process easier for accounts so we could link in stories.

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Exactly! It's frustrating to see posts from days ago when it's a page you frequently interact with. We set ours up this week, so I'll see how it goes. Fortunately we're a small team so I manage the website and can make updates as needed.

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@bethdavidson – do you mean you set up an Instagram landing page this week? If so, can you share a link?

Liked by Erika Boltz

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Yes, we just made some updates to our site so it's more mobile friendly and then I created an Instagram landing page. https://lacrosseallergy.com/instagram/

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I've seen https://linktr.ee/ used quite a bit. I'm thinking of looking into this or other similar services. Our donor relations dept has me post links frequently and sometimes I forget to change back the link in the bio, which I feel should always be to our main website page.

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I think the best choice is creating a landing page in your own website with your most important links.

When you do it, you can use Facebook Pixel to Create a Remarketing Campaign and reach them, again.

Moreover, you can unterstand better user journey, because you're tracking them, since they leave Instagram. Using linktree, you lose some data.

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We still use the link in profile/link in bio and also use the hashtag when mentioning to try and perhaps get bit more traffic from the hashtag usage.

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@bharrison0311

We still use the link in profile/link in bio and also use the hashtag when mentioning to try and perhaps get bit more traffic from the hashtag usage.

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Thanks for joining the conversation, @bharrison0311. Can you share more about your hashtag practices? How do you select the best hashtags? Do you have a number of hashtags you shoot for? Any other advice?

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