Discussions

Including Logo in Facebook Profile Twibbon?

Posted by Angie Laxdal @alaxdal, Wed, May 22 10:49am

Hello,

Has anyone tried adding a Twibbon or profile picture overlay for Facebook users to incorporate your brand or cause? As we're building a new hospital, we thought it might be fun to create one (i.e. "I'm building the future of healthcare" with logo added); however, we're a little worried about the potential risk. Because it's on the profile picture, it would technically be endorsing all behavior on Facebook (likes, comments, shares) vs. just encouraging employees to share brand posts. Also, I don't know that there's a way to verify you work at the organization, so there's potential anyone could apply the Twibbon. Looking forward to your feedback if you've considered exploring this option.

Thank you!
Angie

At the risk of sounding clueless, @alaxdal, what is a Twibbon? And can you share some examples of how others are using them? (I realize I can google this, but I'm interested more in your insight than google's.) Time for me to learn something new!

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While I have not seen this anywhere with a logo, only 'causes', I did have a thought about something that might be a go-between. Do you use or have you considered the Top Fan badge? Obviously more control but you lose the organic spread of the logo image on the poster's homepage.

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@DanHinmon

At the risk of sounding clueless, @alaxdal, what is a Twibbon? And can you share some examples of how others are using them? (I realize I can google this, but I'm interested more in your insight than google's.) Time for me to learn something new!

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Good question! 🙂 It's a border/filter that you can apply to your profile picture on Facebook that features a cause or message. (For example: donate life, happy nurses week, etc.) There may be other options than "Twibbons" but I know that's one way to get the filter added.

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Ours wasn't a Twibbon, but we did create a "T.J. Proud" frame using the Facebook "profilepicframes" feature and we encouraged employees to use it last week during hospital week. We set the frame for a default of 1 week and it was quite well received. I understand what you mean about the risk, but I think the benefits of the additional positive publicity probably outweigh the risks. Good luck!

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@alaxdal

Good question! 🙂 It's a border/filter that you can apply to your profile picture on Facebook that features a cause or message. (For example: donate life, happy nurses week, etc.) There may be other options than "Twibbons" but I know that's one way to get the filter added.

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Glad to learn something new! I see your concern I'd be reluctant to encourage employees to add a Twibbon to their personal Facebook pages unless I was quite confident that their posts would not reflect negatively on your hospital. In a time when Facebook is increasingly being used for posts that range from innocent to questionable to hateful, this exposes everything to association.

I see this as different than asking an employee to share a post, for example. Then it's a one-off. This would appear on all their posts.

What concerns have you identified?

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