Discussions

How to engage staff through social media?

Posted by Maria Ly @123marialy, Tue, Jul 23 2:51pm

Our Mayo Clinic public affair interns are doing a group research project on how other hospitals have used social media to engage staff. Does anyone know of any successful case studies or methods? What has Mayo done in the past?

Some nursing groups in Arizona – and maybe on other Mayo campuses – use closed Facebook groups to coordinate covering shifts. @shaesaintamour Can you add some context here?

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@DanHinmon I would be happy to

We currently use a facebook group that is closed to our ICU staff. Staff are able to utilize this group to coordinate schedule switches/PTO coverage. In addition, leadership conducts facebook lives to keep staff informed about the latest information. We post educational opportunities, coordinate wellness events, and also give out kudos to peers. It is used by 80% of our staff (we have almost 200 staff) and it has been a great way to keep everyone engage and provide information quickly.

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When I'm in a project like this, I follow some steps to engage people on social media.

1 – Studying business and context
2 – Imerging and analyse the staff per sector
3 – Defining a profile of workes
4 – Identifying the natural influencers of the company
5 – Workshop with all squad to talk about social media
6 – Workshop with Influencers to help them to use their power.
7 – Following up with the influencers weekly

These are a basic structure that I've been using and it's been working. It's really important to identify influencers insights your busines, because they will keypoints for the developing of your project.

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@shaesaintamour

@DanHinmon I would be happy to

We currently use a facebook group that is closed to our ICU staff. Staff are able to utilize this group to coordinate schedule switches/PTO coverage. In addition, leadership conducts facebook lives to keep staff informed about the latest information. We post educational opportunities, coordinate wellness events, and also give out kudos to peers. It is used by 80% of our staff (we have almost 200 staff) and it has been a great way to keep everyone engage and provide information quickly.

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Thanks for the insights @shaesaintamour. I didn't know leadership was using Facebook live in closed groups to communicate with nurses. Very innovative! How often do you host them? What challenges have you faced making it all work?

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I wonder if any other members are using social media to engage staff? Tagging @bmyer @dkdoerr @vassarradio @astonebreaker @kathywinter @reedsmith @_jennshafer @alaxdal @MeganRowe

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We have a separate internal social network that’s leveraged for internal communications. For public social channels, staff showing up in postings and being noted by their network is huge for engagement.

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We have a few nursing groups who have private fb groups but we require them to invite the marketing social media team to join so we can monitor. We make sure distasteful jokes aren’t added or patient info discussed. Overall it works well.

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We had two internal blogs, one initial for physicians (then expanded to providers) and one for all staff. The provider blog allowed all provides to post on any topic. It was a crucial backdown to senior admin.

I do wonder though – I think we shouldn’t discount emails as a form of social media, particularly close email chains and discussions. If we think of social media as simply a digital conversation then email can be the sleeping giant….

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@lesliebyrne123

We have a few nursing groups who have private fb groups but we require them to invite the marketing social media team to join so we can monitor. We make sure distasteful jokes aren’t added or patient info discussed. Overall it works well.

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Any private group in our organization comes with a provision that someone from Corporate Communications must be an admin – it's there for both emergency situations and if we need to step in and police anything as well.

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We do a few of things to engage our team members on social media and in the digital space in general:

1. Internally-focused Facebook and Twitter pages for team member news and celebrations. Along the lines of engagement, we also use these platforms for team member contests. We give away prizes like Reds or Bengals games or other community events we are involved in.
2. Closed Nursing Facebook group for content specific to nurses
3. If we are including email as social media, we have a Weekly Update from our CEO with other mini stories that link to our intranet
4. Within our employee intranet (as well as our separate physician-focused intranet), we allow comments on stories to further push engagement with our team members

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I’m curious if anyone allows staff or physicians to post direct content to their INTRAnet without going through an approval process? My org did for years and it was very fruitful, but it was challenging, as it it sometimes involved challenging the corporate strategy. (Interestingly this went away after we were acquired by a Fortune 500 company).

The biggest benefit? Imagining avoiding a strategy which 30-50% of you staff dislikes, is unsafe, or knows will be a disaster for the patients.

The challenge? Opening up senior admin to semi-public criticism by staff or physicians without risk of retribution requires a very deep trust and real belief in mission.

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We roll it wide open for our internal social network. It's a great way to encourage engagement on another platform, plus a good means to get info out for those who 'don't do Facebook,' per se.

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