How important are Facebook ratings?
Hey guys! If you haven’t heard, I just moved to Nemours Children’s Health System to be the social media marketing manager. I’ll remain connected to everyone here, though, and am now a member of the MCSMN External Advisory Board. I’ve inherited over 30 Facebook Pages and I’m planning to consolidate. Some will be deleted. Some will be merged into the main Nemours Page. These Pages that will be merged have ratings that will be lost once the merge occurs. The current owners place a lot of weight on those ratings and don’t want to lose them, which I understand to an extent. But honestly, as a mom, I’m not going to base where I take my child for specialty care on Facebook ratings. At Mayo Clinic, ratings are turned off. Does your Page have ratings turned on? If so, how important are they to your org?