Discussions

Holidays and When To Post

Posted by Monique Costa @moniquet, Nov 26, 2019

Hi everyone,

I wanted to get everyone's thoughts on holidays and how you choose certain ones to post on your social channels.

Thanks for any insight!
Monique

Hi Monique,
From what I've observed at our clinic, is that if the holiday affects our hours or which offices are open/closed, we will post about it.

REPLY

Hi Monique, at Mayo Clinic, we post about pretty much all holidays. So we have a post scheduled tomorrow wishing our patients, visitors and employees a Happy Thanksgiving, including a statement about gratitude and how research shows the benefits of showing gratitude. We will also post on Hanukkah, Kwanza, Christmas and New Years. Mayo Clinic has an Office of Diversity and Inclusion who help decide what holidays are celebrated, but for the most part all are recognized with our diverse patient/employee population. Let me know if you have any other specific questions.

REPLY

I think it’s important to keep in mind how you could potentially leverage holidays for achieving your health mission.

For example, although the suicide rate isn’t highest around Christmas ( it’s actually highest in Spring) in might be a good tie-in to start a suicide prevention campaign starting around Christmas.

July 4th – a focus on injury prevention?

New Years Eve – drunk driving prevention?

Veterans Day – PTSD resources?…

The list goes on and on.

Now, I’ll grant you it’s not always easy to relate happy holidays to these difficult topics, but I think it’s always appropriate for Marketing to ask “How can I leverage this holiday to improve the health or save a life of someone in our community?”

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@matthewrehrl

I think it’s important to keep in mind how you could potentially leverage holidays for achieving your health mission.

For example, although the suicide rate isn’t highest around Christmas ( it’s actually highest in Spring) in might be a good tie-in to start a suicide prevention campaign starting around Christmas.

July 4th – a focus on injury prevention?

New Years Eve – drunk driving prevention?

Veterans Day – PTSD resources?…

The list goes on and on.

Now, I’ll grant you it’s not always easy to relate happy holidays to these difficult topics, but I think it’s always appropriate for Marketing to ask “How can I leverage this holiday to improve the health or save a life of someone in our community?”

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Great additions, Matt! Thank you!

REPLY

Nice to see that others have survived their turkey comas and are paying attention to MCSMN on Black Friday! Thinking of how thankful I am for you – @matthewrehrl and @stacytheobald and @moniquet and @lynkeren in this discussion – for all you add to this community. And to all of you lurkers out there! I continue to learn so much from all of you.

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This was a really informative, helpful and thought provoking post! I found this link – there are many more. I now intend to review and work some holiday / fun observation days into my social media calendar! https://makeawebsitehub.com/social-media-holiday-calendar/

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@dahinmon

Nice to see that others have survived their turkey comas and are paying attention to MCSMN on Black Friday! Thinking of how thankful I am for you – @matthewrehrl and @stacytheobald and @moniquet and @lynkeren in this discussion – for all you add to this community. And to all of you lurkers out there! I continue to learn so much from all of you.

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Dan,
Thank you so much for the kind words!

REPLY
@matthewrehrl

I think it’s important to keep in mind how you could potentially leverage holidays for achieving your health mission.

For example, although the suicide rate isn’t highest around Christmas ( it’s actually highest in Spring) in might be a good tie-in to start a suicide prevention campaign starting around Christmas.

July 4th – a focus on injury prevention?

New Years Eve – drunk driving prevention?

Veterans Day – PTSD resources?…

The list goes on and on.

Now, I’ll grant you it’s not always easy to relate happy holidays to these difficult topics, but I think it’s always appropriate for Marketing to ask “How can I leverage this holiday to improve the health or save a life of someone in our community?”

Jump to this post

Matthew,
This thinking in the marketing world absolutely great. Thinking of those who might not be celebrating or even could be suffering in their own ways during those times of the year. I believe that is something that is lost sometimes when trying to market or campaign a message. I believe thinking of those who could use our voice the most is what makes marketing empathetic.

REPLY
@stacytheobald

Hi Monique, at Mayo Clinic, we post about pretty much all holidays. So we have a post scheduled tomorrow wishing our patients, visitors and employees a Happy Thanksgiving, including a statement about gratitude and how research shows the benefits of showing gratitude. We will also post on Hanukkah, Kwanza, Christmas and New Years. Mayo Clinic has an Office of Diversity and Inclusion who help decide what holidays are celebrated, but for the most part all are recognized with our diverse patient/employee population. Let me know if you have any other specific questions.

Jump to this post

Thanks so much for this insight, Stacy!

REPLY
@dahinmon

Nice to see that others have survived their turkey comas and are paying attention to MCSMN on Black Friday! Thinking of how thankful I am for you – @matthewrehrl and @stacytheobald and @moniquet and @lynkeren in this discussion – for all you add to this community. And to all of you lurkers out there! I continue to learn so much from all of you.

Jump to this post

Thank you so much for the kind words, Dan! Hope you had a great Thanksgiving and I learn so much from this community every day!

REPLY
@lynkeren

Matthew,
This thinking in the marketing world absolutely great. Thinking of those who might not be celebrating or even could be suffering in their own ways during those times of the year. I believe that is something that is lost sometimes when trying to market or campaign a message. I believe thinking of those who could use our voice the most is what makes marketing empathetic.

Jump to this post

We're an allergy clinic, so we generally post tips for getting through holiday gatherings safely when you have food allergy. Trying to look at it from the POV of our patients and what can help them the most.

REPLY
@stacytheobald

Hi Monique, at Mayo Clinic, we post about pretty much all holidays. So we have a post scheduled tomorrow wishing our patients, visitors and employees a Happy Thanksgiving, including a statement about gratitude and how research shows the benefits of showing gratitude. We will also post on Hanukkah, Kwanza, Christmas and New Years. Mayo Clinic has an Office of Diversity and Inclusion who help decide what holidays are celebrated, but for the most part all are recognized with our diverse patient/employee population. Let me know if you have any other specific questions.

Jump to this post

This is a great approach. does the ODI help with crafting the messages to know what is appropriate? How do you deal with holidays that also may have a negative connotation for some groups (like columbus day, for example)?

REPLY
@matthewrehrl

I think it’s important to keep in mind how you could potentially leverage holidays for achieving your health mission.

For example, although the suicide rate isn’t highest around Christmas ( it’s actually highest in Spring) in might be a good tie-in to start a suicide prevention campaign starting around Christmas.

July 4th – a focus on injury prevention?

New Years Eve – drunk driving prevention?

Veterans Day – PTSD resources?…

The list goes on and on.

Now, I’ll grant you it’s not always easy to relate happy holidays to these difficult topics, but I think it’s always appropriate for Marketing to ask “How can I leverage this holiday to improve the health or save a life of someone in our community?”

Jump to this post

This is a great strategy @matthewrehrl: focus on the people, not the holiday.

last year around thanksgiving, we focused on influenza vaccines since people were going to be getting together in confined spaces to celebrate together, what better time to make sure you are vaccinated? Also for 4th of July, we did a post about how to avoid food-borne illnesses while barbecuing with friends/family.

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@drjrmarcelin

This is a great approach. does the ODI help with crafting the messages to know what is appropriate? How do you deal with holidays that also may have a negative connotation for some groups (like columbus day, for example)?

Jump to this post

I think it's important for organizations to not go over the top in "celebrating" any of the holidays; Be respectful, and consider the sensitivity of the various folks ( staff and patients). Keep mission-focused.

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