People may be interested in the upcoming free Hootsuite Webinar spent 11, 11 am PDT:
"How to Elevate Social From a Tactical Channel to a Growth Engine"
I have taken 5-6 of their webinars and I've always found them to have rich content.
I've also found them not to be sales channel or a funnel for their own product (as so many webinars are – a big turnoff for me!).
Anyway, their webinars usually aren't directly about healthcare, but I believe to innovate within the healthcare space it's helpful to see how people are using social media outside of it.