Dental Associates is getting ready to open a new clinic in November and we are planning our Facebook page/Google business page strategy. But here’s the thing: while the new clinic we’re opening will be in a new building, we’re closing an older clinic and moving the existing staff/patients from the old clinic to the new one. The new clinic will be just 2.7 miles away from the old one.
For Facebook, we were thinking we would create a new Facebook page with the new address and clinic location name, and then post an image on the old clinic’s Facebook page saying we’ve moved to a new location. We’ll leave that post pinned at the top as a means of letting people know our clinic staff has moved to the new location. (Keep in mind there are also extensive communications internally to help these patients adjust to their new clinic)
As for Google, we’re a little torn. We know we have the option to change the old clinic listing to “Business permanently closed,” but this wouldn’t be completely true. We will still be open, but the clinic will be in a new location.
Has anyone had experience with a situation like this? What would you recommend? @erikbergstrom and I would love your advice!