Discussions

Facebook/Google Listing Advice for a Clinic Relocation

Posted by Erin Donegan @erindonegan, Sep 20, 2016

Hello, all!

Dental Associates is getting ready to open a new clinic in November and we are planning our Facebook page/Google business page strategy. But here’s the thing: while the new clinic we’re opening will be in a new building, we’re closing an older clinic and moving the existing staff/patients from the old clinic to the new one. The new clinic will be just 2.7 miles away from the old one.

For Facebook, we were thinking we would create a new Facebook page with the new address and clinic location name, and then post an image on the old clinic’s Facebook page saying we’ve moved to a new location. We’ll leave that post pinned at the top as a means of letting people know our clinic staff has moved to the new location. (Keep in mind there are also extensive communications internally to help these patients adjust to their new clinic)

As for Google, we’re a little torn. We know we have the option to change the old clinic listing to “Business permanently closed,” but this wouldn’t be completely true. We will still be open, but the clinic will be in a new location.

Has anyone had experience with a situation like this? What would you recommend? @erikbergstrom and I would love your advice!

If you’re maintaining the same patient base, may I ask why you’re creating a new Facebook page for the relocation? I’d be afraid of losing what patients and traction I already have with the current Facebook page! You can update your location and business name on both Facebook and Google, then you can promote the location change from those two already established channels. Just my thoughts 🙂

@astonebreaker

If you’re maintaining the same patient base, may I ask why you’re creating a new Facebook page for the relocation? I’d be afraid of losing what patients and traction I already have with the current Facebook page! You can update your location and business name on both Facebook and Google, then you can promote the location change from those two already established channels. Just my thoughts 🙂

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Thanks for the feedback. Can you change the name of a Facebook page/Google listing? I think that would be a road bump with keeping the same listing. For example, that clinic is currently named “Dental Associates Milwaukee – South” and the new name will be “Dental Associates West Milwaukee.”

We might consider keeping the same listing, as long as we can change the name to reflect our new location.

@astonebreaker

If you’re maintaining the same patient base, may I ask why you’re creating a new Facebook page for the relocation? I’d be afraid of losing what patients and traction I already have with the current Facebook page! You can update your location and business name on both Facebook and Google, then you can promote the location change from those two already established channels. Just my thoughts 🙂

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Yes! There’s definitely a limit to the kind of changes you can make to a FB page name, but it’s possible. If you go into “About”, then click “Edit Page Info”, there will be a box to change the page name. Beware, though, it must go through an approval process and it cannot be changed instantaneously. So be sure of what you’d like the new name to be.

In Google listings, as long as you’re claimed through “Google My Business”, it’s pretty straightforward to change business information – especially if it reflects a location change. Again, it may need to be approved, but if you’re verified it shouldn’t be an issue.

Can anybody else corroborate this information? I’ve done both in the past.

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