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Facebook Donations platform

Posted by Rory Platt @rplattmmc, Fri, Jul 12 10:57am

Does anyone have experience utilizing Facebook's native donations platform for their hospital?

I've been fighting a seemingly endless battle to get approval to start taking native donations – our current website for fundraising for the children's hospital is exceptionally long and hosted on a very dated website. I suspect this hurts the number of donations we receive.

One of the fears is that we won't have detailed access to information about donors – can someone using the platform for donations confirm whether there is any donor information available through Facebook?

Thanks!

We had a similar debate over here about the limited donor information but in the end, we decided a donation is a donation and better than nothing. The best Facebook fundraiser example is the birthday fundraiser and most are donating because of their friend, not the org. Since verifying our donation button on Facebook, we can pull reports to see who started the campaign and the first and last name of the donors. There is a column in the reports for email but I have never seen it filled in. We have been focusing on thanking the person who started the fundraiser and offering, if they have contact info for the people who donated, we can send them thank yous on their behalf.

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@kellybussanich

We had a similar debate over here about the limited donor information but in the end, we decided a donation is a donation and better than nothing. The best Facebook fundraiser example is the birthday fundraiser and most are donating because of their friend, not the org. Since verifying our donation button on Facebook, we can pull reports to see who started the campaign and the first and last name of the donors. There is a column in the reports for email but I have never seen it filled in. We have been focusing on thanking the person who started the fundraiser and offering, if they have contact info for the people who donated, we can send them thank yous on their behalf.

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Ah, so it sounds like the limited information concern is valid. But, as you said, a donation is a donation.

Would you say, generally speaking, that you've seen the number/amount of donations increase since you moved to the native donations platform?

Thanks for your insight!

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We are striving to fostering the relationship with the donor who started the $200 fundraiser rather than focusing on the $5 donor from it that we can't get their contact information.

Yes, there has already been an increase. I don't have an exact dollar amount as it only start less than 60 days ago and we are still evaluating but I am a firm believer in the least amount of clicks/work + the ease of giving always = more donations.

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Here are a couple of recent threads that have addressed questions around Facebook and donations:

https://socialmedia.mayoclinic.org/discussion/facebook-donate-button/?pg=1#comment-293932

https://socialmedia.mayoclinic.org/discussion/social-media-fundraising/?utm_campaign=search

You can join those conversations also.

Liked by Rory Platt

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Hi! The limited info was a concern to some as well, but once we finally put in place, the increase in donor dollars was surprising. Now, they love it…but still hate the lack of data. In fact, we recently hosted our own fundraiser on our page (yep, you can do that) for a specific project. Again, the donor team was pleased with the results.

I do field questions from the public about fundraisers…mostly about typing in the wrong donation amount or selecting recurring as opposed to one time donations. Because we don't get enough data to help fix it, Facebook has to fix it. There's a link to FB donor help that I give them. It must work because I haven't had one person come back to say they never heard from Facebook.

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