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Facebook Donate Button

Posted by Robin Miller @robinmillernorthbay, Tue, Apr 9 5:34pm

Our nonprofit Foundation is interested in adding the Facebook Donate button to their page and adding the donate option to all of their posts. I'm wondering if anyone else out there is using Facebook's donate options and what positive or negative outcomes they've had. Also any more info on how it works, would be great to have.

I used it. I have a nonprofit for single moms. I solicited donations through Facebook in November and raised about $500 and still have not received the money. I don't recommend it. There are better options.

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That must be quite frustrating @stephaniepierre!

A couple of years ago this idea came up in a separate discussion here: https://socialmedia.mayoclinic.org/discussion/social-media-fundraising/?pg=1#comment-57657

Checking in with @kathywinter and @kristenschneider to see if they have had any recent experience with donate buttons.

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@robinmillernorthbay, I serve on the board of a local science museum and they receive checks from FB's donate button. However, FB only provides an aggregate dollar amount and doesn't give the organization info about who donated. Since they can't follow up with donors or grow any lasting cultivation from a FB donate button, they've determined it isn't a feature worthwhile enough to spend time on in comparison to other fund development strategies.

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@stacykonline

@robinmillernorthbay, I serve on the board of a local science museum and they receive checks from FB's donate button. However, FB only provides an aggregate dollar amount and doesn't give the organization info about who donated. Since they can't follow up with donors or grow any lasting cultivation from a FB donate button, they've determined it isn't a feature worthwhile enough to spend time on in comparison to other fund development strategies.

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There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

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We are just starting to put a plan in place around Facebook fundraising after finally pulling the trigger on signing up for Facebook Payments.

There are some definite benefits:
1. Facebook doesn't charge any fees on donations through Facebook Payments – you get 100 percent of the person's donation.
2. There are tools in place (like prompts on people's birthdays) that encourage people to fundraise without you having to do anything. We haven't done any promotion yet and we already have one completed fundraiser on our behalf.
3. Facebook actually contributes to or matches fundraising. Our first fundraiser got a bit of a kickstart by Facebook contributing to it randomly.
4. People don't need to leave Facebook to contribute – which in my opinion removes a big barrier.

As usual with Facebook, it's hard to find the info you need. But this has been a pretty good resource for us as we're trying to figure it out: https://nonprofits.fb.com/raise-funds/

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Hi. We have the donate button on our FB header and it does generate a good amount of donations. However, it doesn't give you any information about the donor unless they provide it. In other words, we get the funds, but nothing to add to our donor list for additional communications. From my understanding, our donor team gets names only. I also know that if the donor wishes to adjust their donation or accidentally, keyed a recurring donation, only Facebook can fix it, since we don't receive any other info about the donation.

I haven't used the donate button on individual posts.

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We have signed our foundation up and can now collect donations but I'm lost in a rabbit hold trying to figure out how to use it! People can run fundraisers for us but we aren't presented with a donate now button option nor the option to run a fundraiser and I can't find any links to get to any sort of donation information page. Anyone have help for this?? It should be much easier!

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Hi @sfountain0530 Have you tried @katiewhitt 's suggestion earlier in this discussion? What did you find? She wrote:

There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

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@sfountain0530

We have signed our foundation up and can now collect donations but I'm lost in a rabbit hold trying to figure out how to use it! People can run fundraisers for us but we aren't presented with a donate now button option nor the option to run a fundraiser and I can't find any links to get to any sort of donation information page. Anyone have help for this?? It should be much easier!

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Do you mean the Donate button in the FB cover or a donate button in a post? Here is a page that might offer some helpful info: https://nonprofits.fb.com/topic/collect-donations/

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@DanHinmon

Hi @sfountain0530 Have you tried @katiewhitt 's suggestion earlier in this discussion? What did you find? She wrote:

There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

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The donation button doesn't show for me when I go into Settings. That's the problem, I cannot find any of the links for what I'm supposed to do to find this information… I feel like we are in some sort of fb limbo here!

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@kathywinter

Do you mean the Donate button in the FB cover or a donate button in a post? Here is a page that might offer some helpful info: https://nonprofits.fb.com/topic/collect-donations/

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I'm looking for the donate button that would do on the fb cover and also how I would create a fundraiser as the nonprofit. None of the options that are supposed to be available are. I can add a donate button to a post, but it doesn't have the same effect on donors as an actual fundraiser…

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@sfountain0530

I'm looking for the donate button that would do on the fb cover and also how I would create a fundraiser as the nonprofit. None of the options that are supposed to be available are. I can add a donate button to a post, but it doesn't have the same effect on donors as an actual fundraiser…

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Total long shot, but is your page category a non-profit? If not, I think you can add the category without having to change all the categories. Page category is in settings, too.

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The only thing I can think to do at this point is start a fundraiser on my personal account and share that through the foundation page….definitely not ideal

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@kathywinter

Total long shot, but is your page category a non-profit? If not, I think you can add the category without having to change all the categories. Page category is in settings, too.

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Yup, we are listed as non-profit

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@sfountain0530

The donation button doesn't show for me when I go into Settings. That's the problem, I cannot find any of the links for what I'm supposed to do to find this information… I feel like we are in some sort of fb limbo here!

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This week, we found out our individual hospitals have lost their donate buttons. We think it's because our corporate page is registered with FB under our EIN, which we all share and our donate button is there. I'm doing some research, but I think our hospitals may no longer be able to have donate buttons.

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