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Facebook Donate Button

Posted by Robin Miller @robinmillernorthbay, Tue, Apr 9 5:34pm

Our nonprofit Foundation is interested in adding the Facebook Donate button to their page and adding the donate option to all of their posts. I'm wondering if anyone else out there is using Facebook's donate options and what positive or negative outcomes they've had. Also any more info on how it works, would be great to have.

I used it. I have a nonprofit for single moms. I solicited donations through Facebook in November and raised about $500 and still have not received the money. I don't recommend it. There are better options.

That must be quite frustrating @stephaniepierre!

A couple of years ago this idea came up in a separate discussion here: https://socialmedia.mayoclinic.org/discussion/social-media-fundraising/?pg=1#comment-57657

Checking in with @kathywinter and @kristenschneider to see if they have had any recent experience with donate buttons.

@robinmillernorthbay, I serve on the board of a local science museum and they receive checks from FB's donate button. However, FB only provides an aggregate dollar amount and doesn't give the organization info about who donated. Since they can't follow up with donors or grow any lasting cultivation from a FB donate button, they've determined it isn't a feature worthwhile enough to spend time on in comparison to other fund development strategies.

@stacykonline

@robinmillernorthbay, I serve on the board of a local science museum and they receive checks from FB's donate button. However, FB only provides an aggregate dollar amount and doesn't give the organization info about who donated. Since they can't follow up with donors or grow any lasting cultivation from a FB donate button, they've determined it isn't a feature worthwhile enough to spend time on in comparison to other fund development strategies.

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There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

We are just starting to put a plan in place around Facebook fundraising after finally pulling the trigger on signing up for Facebook Payments.

There are some definite benefits:
1. Facebook doesn't charge any fees on donations through Facebook Payments – you get 100 percent of the person's donation.
2. There are tools in place (like prompts on people's birthdays) that encourage people to fundraise without you having to do anything. We haven't done any promotion yet and we already have one completed fundraiser on our behalf.
3. Facebook actually contributes to or matches fundraising. Our first fundraiser got a bit of a kickstart by Facebook contributing to it randomly.
4. People don't need to leave Facebook to contribute – which in my opinion removes a big barrier.

As usual with Facebook, it's hard to find the info you need. But this has been a pretty good resource for us as we're trying to figure it out: https://nonprofits.fb.com/raise-funds/

Hi. We have the donate button on our FB header and it does generate a good amount of donations. However, it doesn't give you any information about the donor unless they provide it. In other words, we get the funds, but nothing to add to our donor list for additional communications. From my understanding, our donor team gets names only. I also know that if the donor wishes to adjust their donation or accidentally, keyed a recurring donation, only Facebook can fix it, since we don't receive any other info about the donation.

I haven't used the donate button on individual posts.

We have signed our foundation up and can now collect donations but I'm lost in a rabbit hold trying to figure out how to use it! People can run fundraisers for us but we aren't presented with a donate now button option nor the option to run a fundraiser and I can't find any links to get to any sort of donation information page. Anyone have help for this?? It should be much easier!

Hi @sfountain0530 Have you tried @katiewhitt 's suggestion earlier in this discussion? What did you find? She wrote:

There is some actual reporting Facebook does on donors, it's just kind of hidden and there's no way to automate it.

But you can go into Settings > Donations and pull a report for whatever time frame you want to look at and it will tell you the first and last name of the person who donated, their email if they provided it, the amount they donated and what campaign they donated through.

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