Managing the Legal Risks of Social Media features Dan Goldman, J.D., legal counsel for the Mayo Clinic Center for Social Media, providing an overview of legal and cultural issues involved in using social media in health care, as well as perspective on how to manage those issues successfully.
Related Links and Resources
Dan Goldman also wrote an appendix on Keeping it Legal which you may find in our MCCSM book, Bringing the Social Media Revolution to Health Care (pp. 75-82)
- See the United Breaks Guitars video Dan mentioned (along with the second and third videos in the series.) Note that this episode had nothing to do with whether United had a YouTube channel or not; it was all about customer service.
- See stories about the Kasey Kahne, Ashton Kutcher, KitchenAid, Chrysler and Kenneth Cole kerfuffles involving Twitter, as well as the Domino's Pizza employees' "prank" gone awry.
- Mayo Clinic's Social Media Guidelines for employees.
- The post by Dr. Vartabedian taking @MommyDoctor to task (and an opposing view) Note: Dr. Vartabedian is a member of our MCCSM Advisory Board.
- Note that the NLRB policies Dan mentions have been made murky by courts invalidating the "recess appointments" of NLRB members by President Obama, which means the NLRB actions may not hold up. David Harlow, J.D., a member of our MCCSM Advisory Board, has written a helpful post on this topic. You also may wish to follow him on Twitter and check out his blog.
- See slides 42-48 of Dan's presentation (not included in the video) for additional guidance on issues your social media policy should address.
For Mayo Clinic Employees
Review the Social Media Guidelines for Mayo Clinic Employees. If you would like to discuss any of these questions confidentially, call (77) 8-1091.
For Non-Mayo Clinic Employees
- Invite your legal counsel to create a Network account and then share and discuss this post and how your organization has chosen to manage risk. If you have questions for Mayo about our guidelines, or for other members of the Network, please share them in the comments below. This post is only available to Network members.
- If you have developed social media guidelines or a policy, and if it is available online, include a link in your comment. We plan to develop a resource listing guidelines and policy documents from various organizations. If your policy is not online, but if you can send us a Word or PDF version, we would be happy to include it in the resource list.
- Does your organization allow employee access to social media from work computers? If not, what are the main reasons given for blocking these sites?