I am in search of examples of successful employee engagement initiatives that involve social media tools. What examples do you have or can you point to? Thanks!
Liked by Dan Hinmon, MCSMN Director
@cynthiamanley Mayo Clinic has created the Social Media Champions program to encourage both employees and patients to share content on social media. Here is a link: https://connect.mayoclinic.org/become-a-mayo-clinic-champion/
We had a nice presentation by @erikbergstrom at our annual conference in May re: the employee engagement program at Dental Associates. Erik – can you add your comments?
Also, this blogpost may be helpful: https://socialmedia.mayoclinic.org/discussion/can-employee-advocacy-overcome-the-drop-in-organic-facebook-reach/
@cynthiamanley Are you considering launching an employee advocacy program?
Liked by Janet Kennedy
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We have social ambassadors and many of them are employees. We were using Dynamic Signal for social posts and tracking and it was awesome. The staff received branded awards for reaching a certain amount of points (200 points=water bottle, 500 points=coffee mug, 1000=tshirt, etc). Then we recognized our top social share staff at our all staff meeting. Have a strong social policy in place for your ambassadors 🙂 You can check out more about the program on our website (www.gettestedcoachellavalley.org).
Hi, @cynthiamanley! At Dental Associates, @erikbergstrom and I use Dynamic Signal for our employee advocacy platform (which we named “Social Agents”). Right now, we invite solely employees to become “Agents.” Perhaps in the future we would consider having patients become Agents as well (we have some kinks to workout before that would happen).
Overall, this program has proved fruitful so far. We launched the program to two smaller groups during a Beta period before rolling out to all employees in late spring 2016. It was extremely beneficial to see how our first group of employees would use the platform and discover how we can help them to succeed from the start.
Having brand ambassadors in the form of our own employees is fantastic; in fact, October 2016 visits to our websites originating from Facebook were up 364% compared to October 2015. It goes to show that people rely on referrals and information from their friends/connections on social before the would rely on a source they’re not as familiar with.
I can only imagine how beneficial it would be to have patients be brand ambassadors for us as well…something exciting to consider for the future!
Let us know if you have more specific questions and we’d be happy to answer them!
Hi Dan – i’m revisiting this discussion. Interested in relative benefits of Hootsuite Enterprise vs Dynamic Signal for employee advocacy. Is it better to have both?
@sasanof We’ve used Dynamic Signal with great success. I haven’t tried the Hootsuite version.
Liked by David Grayson, Dan Hinmon, MCSMN Director
@suelowe – can you share what you like about Dynamic Signal – and what you mean by great success? Very interested in this.
@suelowe It’s great to hear there’s another Dynamic Signal user here. @erindonegan is the driving force behind the employee advocacy program here at Dental Associates, and I’m certain she would love to trade notes on best practices for engagement and growth of the program.
Loved the app( VoiceStrom), easy for users not only to share content but to also upload content. Great analytics available via DS and great customer service. Our regional HIV testing campaign reached millions of people through our social ambassadors. And, after much discussion, I was able to get “social media” included on our “how did you hear about it” form :).
Thanks for the details!
I had a tour of PeopleLinx for social selling and employee engagement and really liked that platform. https://peoplelinx.com/
Here’s an interesting article on how the Lenovo sales team used Voice Storm as well.