We've been fairly successful with a lead gen campaign that targeted parents for new pediatric patients, based around a downloadable growth chart. I wanted to see what others may be offering in this arena?
Liked by Dan Hinmon, MCSMN Director
Can you be a little more specific about what you're looking for, @PaigeTSuffel? Are you wondering what others are doing for lead gen generally? Or specifically what people may be offering to those who will give up their email addresses? Or something else?
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Oh sorry! I was wondering what others were offering to those who will give their email addresses. Thanks!
We are not offering anything currently, but have discussed it. I am curious, do you offer this a direct download of a website, blog link or other avenue such as email request?
We've had a lot of success with a social media lead gen campaign for our pediatrics dept. We offer a downloadable 'Growth Guide' and then capture their info, allows us to remarket to them in the future. We've been able to follow their entire life cycle to becoming actual patients.
We tried the same thing with an OBGYN campaign, focused on pregnancy guide. It generated leads but not as successful as our pedi campaign.