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Doctors Going "Rogue" ...

Posted by Jeff Calaway @JeffCalaway, Nov 28, 2018

I know this has been discussed off and on before because we are all dealing with this but …

How have you handled physicians creating their own social accounts? This week, we discovered two physician Facebook pages and a physician's Instagram profile. They identify themselves as doctors within our system/post photos with our brand in them/etc. and some of their posts don't necessarily align with our hospital’s messaging.

We have a policy/system in place for when clinics or specialties request a social media account.. but no formal process for physicians creating their own public profiles. So, now we are working on that.

I spoke to one of the doctors yesterday. This doctor is a great contributor and works well with us. This person also creates really great content for our newsroom. I've asked this physician to help us create the policy for us moving forward to give this person a better understanding of why we do the things we do.

After we talked, the doctor said I thought you were trying to "Big Brother me, but now I see how you are actually helping to protect me."

As you mentioned @JeffCalaway I know that many of our members deal with this same issue. I'm going to tag a few here to see if they have some ideas to share. @Margaret_Marie @moniquet @VickiBencken @annettecalteaux @drkatherineybrown @matthewrehrl

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@DanHinmon

As you mentioned @JeffCalaway I know that many of our members deal with this same issue. I'm going to tag a few here to see if they have some ideas to share. @Margaret_Marie @moniquet @VickiBencken @annettecalteaux @drkatherineybrown @matthewrehrl

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Thank you.

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@DanHinmon

As you mentioned @JeffCalaway I know that many of our members deal with this same issue. I'm going to tag a few here to see if they have some ideas to share. @Margaret_Marie @moniquet @VickiBencken @annettecalteaux @drkatherineybrown @matthewrehrl

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@JeffCalaway Creating a policy is a great place to start. We also created a training/ presentation on social media for our physicians that explains the importance of social media and our internal guidelines. @DanHinmon is correct, many of the members in our #MCSMN deal with this same issue. I use this network as a sounding board to help our team navigate the social media journey. Best,

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We created our policy, which clearly states they can have their own social profiles and we appreciate letting us know about it. They MUST state that opinions are their own. Starting in Jan, I'm giving workshops for physicians who are interested in getting started and working with them to create their profiles. I have one rogue physician and basically went to their staff meeting, with the medical director, and mentioned examples of what not to do (that I knew this physician was doing). Medical director said "None of our doctors are doing this." at which point, this physician gave his take on it and was basically told by his medical director that he is not allowed to do it. It was NOT a public shaming, I did it in a very casual, conversational way, but it worked.

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