I know this has been discussed off and on before because we are all dealing with this but …
How have you handled physicians creating their own social accounts? This week, we discovered two physician Facebook pages and a physician's Instagram profile. They identify themselves as doctors within our system/post photos with our brand in them/etc. and some of their posts don't necessarily align with our hospital’s messaging.
We have a policy/system in place for when clinics or specialties request a social media account.. but no formal process for physicians creating their own public profiles. So, now we are working on that.
I spoke to one of the doctors yesterday. This doctor is a great contributor and works well with us. This person also creates really great content for our newsroom. I've asked this physician to help us create the policy for us moving forward to give this person a better understanding of why we do the things we do.
After we talked, the doctor said I thought you were trying to "Big Brother me, but now I see how you are actually helping to protect me."