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Creative ways to introduce a CEO

Posted by Rhonda Mann @rhondamann, Sep 5, 2018

Wondering if anyone has used social media in creative ways to introduce a new CEO?

During a CEO transition, the new CEO (he had bred the chief legal officer for our org) already had a small twitter presence.

When he became CEO his tweets were effectively amplified by the Clinic's account.

He did use photos quite well, especially when he was engaging various staff.

Retrospectively, I would consider creating a weekly two minute "CEO Corner Twitter Video" and also use the organizations Email to leverage that.

He or she should discuss a cultural topic, something they had learned during the week about the organization.

I think video is way underutilized on twitter and the ceo who masters it will stand out.

REPLY

Whoops I meant “been” not “bred”!

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@matthewrehrl

During a CEO transition, the new CEO (he had bred the chief legal officer for our org) already had a small twitter presence.

When he became CEO his tweets were effectively amplified by the Clinic's account.

He did use photos quite well, especially when he was engaging various staff.

Retrospectively, I would consider creating a weekly two minute "CEO Corner Twitter Video" and also use the organizations Email to leverage that.

He or she should discuss a cultural topic, something they had learned during the week about the organization.

I think video is way underutilized on twitter and the ceo who masters it will stand out.

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Thanks much!

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