CoVid19 and Vaccination
With luck, over the next year, we will have an effective vaccination for CoVid19, however I think there is a real chance that it will not be broadly adopted for various reasons, including distrust and mis-information.
In addition to the possibility of a poor adoption of a CoVid19 problem, there is the current problem of current less frequent well-child pediatric checks and keeping up with the current vaccination guidelines.
Now, here’s a link to a somewhat technical article from Nature, entitled: “ The online competition between pro- and anti-vaccination views” https://www.nature.com/articles/s41586-020-2281-1.pdf
Here’s one of the key insights: “ anti-vaccination clusters manage to become highly entangled with undecided clusters in the main online network, whereas pro-vaccination clusters are more peripheral”.
Bottom line. there needs to be a broad organizational strategy (both intra-organizational and extra-organizational) starting now regarding vaccine messaging or we will lose the vaccination-war, and my sense is that the marketing department, and in particular, social media marketing, should’ve in the vanguard.