Discussions

CoVid19 and Vaccination

Posted by Matthew Rehrl @matthewrehrl, Wed, May 13 12:44pm

With luck, over the next year, we will have an effective vaccination for CoVid19, however I think there is a real chance that it will not be broadly adopted for various reasons, including distrust and mis-information.

In addition to the possibility of a poor adoption of a CoVid19 problem, there is the current problem of current less frequent well-child pediatric checks and keeping up with the current vaccination guidelines.

Now, here’s a link to a somewhat technical article from Nature, entitled: “ The online competition between pro- and anti-vaccination views” https://www.nature.com/articles/s41586-020-2281-1.pdf

Here’s one of the key insights: “ anti-vaccination clusters manage to become highly entangled with undecided clusters in the main online network, whereas pro-vaccination clusters are more peripheral”.

Bottom line. there needs to be a broad organizational strategy (both intra-organizational and extra-organizational) starting now regarding vaccine messaging or we will lose the vaccination-war, and my sense is that the marketing department, and in particular, social media marketing, should’ve in the vanguard.

Liked by souro, niravs

We were just talking about this exact topic earlier in the week. Thank you so much for posting.

Liked by Matthew Rehrl

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And here's a link to the recent CDC article on Pediatric Vaccination decreases: Effects of the COVID-19 Pandemic on Routine Pediatric Vaccine Ordering and Administration — United States, 2020: https://www.cdc.gov/mmwr/volumes/69/wr/mm6919e2.htm

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In NJ we have had issues having young males and females vaccinated for HPV. The state did special training for school nurses and made efforts to better educate parents as well as the PCPs and their nurses on the benefits – and risks. But there is a large segment of the population who see anecdotal evidence – a friend of a friend fainted or had issues after HPV – and all the data will not convince them it is safe.
We have a rough road ahead but some organizations are trying very hard to prevent and refute misinformation.

Liked by Matthew Rehrl

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As a health psychologist, I have tremendous interest in this topic. I am currently preparing a presentation on these issues to deliver to an audience next week- with an eye towards increasing public engagement (about mistrust, and ways to enhance trust) and to identify and respond to misinformation/anti-vaccination attitudes in "real time" within our social networks. This is a vulnerability in the COVID recovery period, and any unfortunate missteps in the production/distribution or delivery of the vaccine could provide a gateway for even more damaging rhetoric. This is an issue that affects all of us (as health care professionals and as community members). I'd be pleased to discuss further – in any modality (zoom meeting, chat, etc) -and would be pleased to hear from anyone wishing to collaborate in this area. I operate with a professional private zoom meeting space and could host those with interest (drpaulamiceli@gmail.com). Thank you for the resources. Is there any movement in the US re: a task force to address this issue proactively? I would imagine conversations are occurring in Canada (where I am) but I am not aware of them and have no relationships in the areas where it might be occurring (eg. government).

Liked by Dee Robinson

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@drpaulam

As a health psychologist, I have tremendous interest in this topic. I am currently preparing a presentation on these issues to deliver to an audience next week- with an eye towards increasing public engagement (about mistrust, and ways to enhance trust) and to identify and respond to misinformation/anti-vaccination attitudes in "real time" within our social networks. This is a vulnerability in the COVID recovery period, and any unfortunate missteps in the production/distribution or delivery of the vaccine could provide a gateway for even more damaging rhetoric. This is an issue that affects all of us (as health care professionals and as community members). I'd be pleased to discuss further – in any modality (zoom meeting, chat, etc) -and would be pleased to hear from anyone wishing to collaborate in this area. I operate with a professional private zoom meeting space and could host those with interest (drpaulamiceli@gmail.com). Thank you for the resources. Is there any movement in the US re: a task force to address this issue proactively? I would imagine conversations are occurring in Canada (where I am) but I am not aware of them and have no relationships in the areas where it might be occurring (eg. government).

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Although there is good content here and there at government sites, I don’t see a coordinated public private partnership in the US ( although I am advocating for one innWashington State, which is about #10/50 in vaccination success).

I think the key is to recognize that healthcare orgs and government orgs have very large digital platforms, but for public health issues such as this, the real power is in coordinating them consistently.

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Yes totally agree, scientific expertise should be consulted always. Thanks for the article, Matthew.

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Here’s a reference for the CoViid associate drop off in vaccination rate (ages 0-2) in Washington State over the last two months. Vs the last several years.

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Liked by Dr Paula Miceli

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@matthewrehrl

Here’s a reference for the CoViid associate drop off in vaccination rate (ages 0-2) in Washington State over the last two months. Vs the last several years.

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Gosh, the last thing we need right now is another epidemic. Is this data all vaccines, or just MMR?

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@drpaulam

Gosh, the last thing we need right now is another epidemic. Is this data all vaccines, or just MMR?

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I believe it’s total number of vaccines in that age group.

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Will hospital or clinics make use of content marketing that includes messaging to address vaccine hesitancy?

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I’ve suggested a summer regional summit to various organizations in the Pacific Northwest to start to coordinate their social media efforts regarding vaccines. Specifically, I recommended they proof out a coordinated network effect on this falls influenza vaccinations in preparation for a possible CoVid vaccine next year.

Will it happen? I tend to doubt it. It requires a critical mass of CEOs to first understand how social media can scale as a medical intervention rather than as a branch of marketing, and a critical mass of medical folks and marketers to create content which isn’t just factually sound, but also emotionally resonates with people – all this within the midst of layoffs, unemployment, and civil unrest. I think things have the potential to get much, much worse.

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What a great idea. Too bad the journey seems so uphill right now (and even scary, I could say). I did read a chapter in the National Vaccine Plan (put out by IOM). Date on it is 2009. Not sure if this is helpful, but an entire chapter was devoted to the need to develop vaccine-relevant communication strategies and the relevant stakeholders. I wonder if you might even be able to qualify for some national source of funding, or private source of funding (Gates Foundation, etc) through a strategic public-private partnership.

Liked by Matthew Rehrl

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