Discussions

Conferences?

Posted by Sarah Blanchard @sarahblanchard, Oct 21, 2016

We are in the midst of planning for 2017 and I am wondering if there are any healthcare marketing conferences you recommend (they can be anywhere in the US)? Obviously, I am going to try and go to the Mayo Healthcare Social Media Summit 🙂

Thank you!!

I would love to know, too!

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@sarahblanchard What are you most interested in learning more about? SHSMD (Society for Healthcare Strategy and Market Development) will meet September 24–27, 2017 in Orlando, FL. Always a popular conference.

Liked by Kathy Winter

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Not sure where you’re located, Sarah, but I’m attending the Healthcare Communicators of Oregon in 2017 (Portland, OR), along with the Swivel Conference in 2017 as well (Bend, OR). I can’t speak to the quality of either, but had an acquaintance recommend the Swivel Conference to me.

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Great suggestions @astonebreaker. I’m attending the HCO in Portland also. We hold these every spring and fall and usually have a good keynote. This fall among others we’ll hear from Jess Colombo, a social media director formerly with OHSU.

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I’m hoping to go to the Mayo conference in May! Beyond that, I’m also hoping to find a blogging conference in the DC area that I could go to, something with editing and writing sessions as well as strategy.

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With so many social media conferences fighting for your attention, how do you know which to attend? We're trying to sort through the options, too. I'd like to hear your experiences and feedback on which social media conferences you've found most valuable for you and your teams to help us plan our 2020 attendance schedule.

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@nicolemcclain

With so many social media conferences fighting for your attention, how do you know which to attend? We're trying to sort through the options, too. I'd like to hear your experiences and feedback on which social media conferences you've found most valuable for you and your teams to help us plan our 2020 attendance schedule.

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@nicolemcclain I've merged your question with this previous discussion with a similar topic. Although it's been a couple of years, I think you'll see more response this way. I'll tag @reedsmith @cynthiamanley @audreylaine and @LeeAase for ideas.

Liked by Nicole McClain

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@DanHinmon

@nicolemcclain I've merged your question with this previous discussion with a similar topic. Although it's been a couple of years, I think you'll see more response this way. I'll tag @reedsmith @cynthiamanley @audreylaine and @LeeAase for ideas.

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I've heard good things about Social Media Marketing World, Social Media Strategies and Social Fresh. I attend the Social Shakeup a few years ago and found it very strong. INBOUND is another one I've heard good things about. And of course, the Mayo annual conference.

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@nicolemcclain

With so many social media conferences fighting for your attention, how do you know which to attend? We're trying to sort through the options, too. I'd like to hear your experiences and feedback on which social media conferences you've found most valuable for you and your teams to help us plan our 2020 attendance schedule.

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Here is what I would suggest. This is in order of when they happen throughout the year.

– SXSW – https://www.sxsw.com/conference/health-and-medtech/
– HIMSS – https://www.himssconference.org
– HMPS – https://www.healthcarestrategy.com/summit/
– SHSMD – https://www.shsmd.org
– Mayo Clinic Social Media Network
– HCIC – https://hcic.net

I would also mix in something from your state hospital association.

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Of the bunch, I really like HCIC and HMPS. I haven't been to SXSW but would love to go! I'm becoming more interested in events that are not social media-specific (Mayo meeting aside, of course). As social matures, it needs to be an integrated part of your strategy. But it depends really on what you're looking for. If it's social media-specific insights and tactics, you'll get more of that at a social-specific event.

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Thank you very much to all! Have any of you attended the Facebook conference?

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@nicolemcclain

Thank you very much to all! Have any of you attended the Facebook conference?

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I have not.

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@reedsmith

I have not.

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Me either. Would be curious about it. Given that FB/Insta is the 800-pound gorilla, might be worthwhile.

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@cynthiamanley

Me either. Would be curious about it. Given that FB/Insta is the 800-pound gorilla, might be worthwhile.

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That's why I am curious too, @cynthiamanley so I'm trying to learn if it is more for developers or marketers.

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@cynthiamanley

Me either. Would be curious about it. Given that FB/Insta is the 800-pound gorilla, might be worthwhile.

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Yeah, absolutely!

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