Basics of Social Media ROI introduces ways to measure the effectiveness of social media strategy plus how to understand behavioral, attitudinal and financial metrics. The module also outlines three ways to begin measuring the ROI of social media.
Watch the video embedded at the bottom of this post.
Write down a list of the social media sites that you plan to use in your strategy, and identify the metrics you plan to track (i.e. comments on blogs, likes, RT's, etc.). Categorize them into the type of metric it is: behavioral, attitudinal and financial. Try to identify at least one financial measurement.