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Mar 25, 2016 · 11 Replies

4 Steps to Broadcasting Live Video from Your Hospital's Facebook Page

By Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase

As we raised the question of whether Facebook Live is the Periscope Killer earlier this week, some discussion ensued as to whether live video broadcasting is available to all pages (including local businesses), or just certain types.

To help answer this more definitively, I thought it would help to share a step-by-step approach to using Facebook Live from a Page, and to include some screen images. Let me know in the comments if this works for you.

Step One: Download the Facebook Pages Manager app for your mobile device.

After installation, sign in using your personal Facebook credentials. This will enable you to manage any Page for which you have administrative or editor access.

Step Two: Within the Pages Manager app, click the Publish button (see left side of image below).

Publish button

Step Three: When the Publish window opens, click the Live broadcast button (circled in red below)

Button to broadcast

Step Four: Enter the broadcast description and Go Live! (emojis optional)

Go Live Trimmed

If you've gotten to this point working with your own page, and if you see the big blue Go Live button, you can feel certain that your page is authorized for Facebook Live.

Now hit the X in the upper left corner to close the window, and spend some time thinking about what events or activity make the most sense for you to broadcast.

So...is your Facebook page enabled for Facebook Live?

 

Tags: #HCSM, Facebook, Facebook Live, Health care social media, Hospitals, Platforms, Software, & Tools

MeganRowe

Posted by @MeganRowe, Mar 25, 2016

Thanks for testing this out, Lee! Unfortunately, after updating my Facebook pages app and trying the tried-and-true method of turning the phone off and turning it back on, I still don't have a live option. The live broadcast button is simply missing from the publish window. I have this issue with the other pages I also manage (some of which aren't work-related.) But I can do live video from my personal profile in the Facebook app.

This makes me think maybe Live is only available to pages with a certain number of followers (we're at just under 9,000) or it's still rolling out.

Posted by @LeeAase, Mar 25, 2016

That seems odd to me, because I am an admin for 15 pages (some work-related, some not) and I have the Live video option for all of them. One of them currently has zero likes, while another has four. Is it perhaps your role on the page? Are you an Admin or Editor? Or another role? Maybe a Moderator, Advertiser or Analyst? I'm not sure whether those roles can broadcast.

robinmillernorthbay

Posted by @robinmillernorthbay, Mar 25, 2016

I don't recall ever downloading the Facebook Messenger app, but for some reason I am able to use Facebook Live from both my personal Facebook page and my company Facebook page (on which I am an admin). I DO have the Facebook Pages app downloaded and from it I am able to work on a number of pages for which I have admin rights. Maybe that's why?? I just used Facebook Live for the first time, filming a speaker we sponsored at a local event (the lighting was horrid). It worked and I think we will be doing more of this in the future.
I'm wondering what your best advice would be about promoting a Facebook Live event in advance, We do bi-weekly Facebook chats with some of our doctors and solicit questions in advance using boosted posts. What do you think about continuing that and then answering the questions with video through Facebook Live?

Posted by @LeeAase, Mar 25, 2016

I think that seems like a good approach for promotion. We're going to do a pediatric pain rehab clinic tour next week, and I think we'll do a blog post about it Monday or Tuesday, and then a FB promoted post with a link the informational post. I'll probably create a page on our Mayo Clinic Connect site (like this one we did about Periscope) that tells people how they can subscribe live.

http://connect.mayoclinic.org/periscope/

We'll include info about subscribing that is something like we did in this post about our Match Day broadcast here on MCSMN

https://socialmedia.mayoclinic.org/discussion/participate-in-match2016-on-facebook-periscope/

Figuring it out as we go...

Megan Rowe likes this
MeganRowe

Posted by @MeganRowe, Mar 25, 2016

SCORE. Using my highly advanced IT skills, I signed out of Facebook completely, signed back in, and here we go — live video option!

Thanks for your persistence, Lee — without that, I likely would have believed forever that it was a verification issue.

Now I'm thinking about all the ways we can take advantage of it. Our World Voice Day concert (April 16) might be my first try. Is there a time limit for broadcasts, or, if you're at an event that lasts several hours, any insights on how long to keep broadcasting? I had that issue with Periscope on Match Day...even after the students had cried and screamed and hugged for 10 minutes, the viewer count was holding steady, and I wondered how empty the auditorium should get (everyone was going out to lunch) before I called it quits.

DanHinmon

Posted by @DanHinmon, Mar 25, 2016

I'm sure many of our members will appreciate your persistence, @MeganRowe. Lots of good advice here.

Posted by @LeeAase, Mar 25, 2016

That's excellent...I'm glad we persisted together! Facebook Live is limited to 30 minutes. I don't think there would be any problem with ending one broadcast and starting another. You'd just need to decide whether it's worth continuing.

nataliemckay

Posted by @nataliemckay, Apr 7, 2016

Hi Lee. This is a very helpful article! Quick question - are you only able to view Facebook Live through the app and not signed on a desktop? I'm watching my first Facebook Live video and it works fine on my phone, but I can only hear the sound and not see anything when viewed on the desktop.

Posted by @LeeAase, Apr 7, 2016

Facebook live works fine on a desktop or laptop computer. Maybe if you restart your system you might see it...could be a plug-in error. Try clicking this one:

https://www.facebook.com/MayoClinic/videos/10153641434717517/

nataliemckay

Posted by @nataliemckay, Apr 11, 2016

Hi Lee. I noticed this thread said the stream was only available for 30 minutes. But according to Facebook help, that is for profile pages, but for business pages, it could be up to 90 minutes. Do you have any experience with the time limit? https://www.facebook.com/help/mentions/460532527447800

DanielleThompson

Posted by @DanielleThompson, Mon, Feb 6 at 5:00pm CDT

Asking here as I haven't had a lot of replies to my discussion question about "recording" policies at hospitals. One of my main concerns with a possible "no recording" policy at our facilities is that I would not be able to offer Facebook Live of public events happening in our public areas (high school singing group in the lobby during the holidays, for example) that have shown to be really popular. Have any of you that have been doing FB Live regularly at events have any advice about this? Using FB Live to do w Q&A for patient education should still be fine, it's the community events that happen in public spaces that I wonder about - occasionally someone walked in front of the iPad during a performance, and it would be problematic to expect to get signed consents from someone who is in a livestream inadvertently. Thanks!

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