Brand Journalism focusing on doctors?
Hi there: I'm brand new to the group. Thanks for having me. I edit this content site https://www.novanthealth.org/healthy-headlines/ for Novant Health (NC and VA, 15 hospitals) and I'm curious what other healthcare organizations have done to single out coverage of their providers. That could be a microsite focusing on physicians within your bigger site, for instance. Currently we interview providers for a wide variety of stories, and do some profiles. I'm interested in whether others have gone deeper on covering doctors or somehow segmenting that coverage. Roland Wilkerson
Liked by Dan Hinmon, MCSMN Director