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Posted by Darcy DeMars @darcydemars, Wed, Jul 24 11:03am

Since Facebook is decreasing reach for posts with links, what other strategies have you tried to give visibility to your blog?

Take a look everettclinic.com, who puts two blog on the homepage (which is usually the most visited part of any digital platform).

The first blog Family Talk, was also picked up by a local large newspaper, giving this blog significant reach. Of note, the key to make a blog like this work is picking the right person. In this case, it was a person who had a great sense of the organization as a whole and was highly motivated to write weekly for several years….

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For even larger enterprises (Everett Clinic has +500 providers) take a look at Optum’s https://healthcare-conversation.com/.

The content is quite high quality and written by leadership through the org, but more business focused rather than specific medical issues. Of note, there is very little if any interaction and comments are general not responded to, making it less of s blog and more of a “Look at Us” site. (If you want to call something “conversation” then converse.

One big advantage of blogs obviously is you get to control things – not social media sites.

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FACEBOOK! We have: 1. Focused are efforts (and money) on Google. 2. Redesigned our e-newsletter and increased its circulation. 3. Post articles on other social media channels (surprisingly Pinterest has been great to us). 4. Found a spot on our Intranet and asked to have more of our stories posted on our internal newsletter and email. 5. Placed more stories throughout our .org site. 6. Use Twitter to get media's attention and they often will repost our stories (we were in the New York Times yesterday with a ink to our newsroom). 7. Stand on the street corner with a sign (Ok, not yet).

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“Found a spot on our Intranet and asked to have more of our stories posted on our internal newsletter and email.” from Jeff’s post. I think that’s a super important comment because it suggests the need to look at your entire digital world from a Birdseye view and think about ways to use it to support your deep mission. I would add to that to look at your EHR ad part of your digital platform. For example, for certain resources you could give a link back to your a page on your website : A Mediterranean Diet page, a Low Card Diet Page, etc, and that Page could link internally to bariatric Surgery indications and services.

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@JeffCalaway

FACEBOOK! We have: 1. Focused are efforts (and money) on Google. 2. Redesigned our e-newsletter and increased its circulation. 3. Post articles on other social media channels (surprisingly Pinterest has been great to us). 4. Found a spot on our Intranet and asked to have more of our stories posted on our internal newsletter and email. 5. Placed more stories throughout our .org site. 6. Use Twitter to get media's attention and they often will repost our stories (we were in the New York Times yesterday with a ink to our newsroom). 7. Stand on the street corner with a sign (Ok, not yet).

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Good ideias. I will apply all these here in my job!

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