Discussions

Best Social Media Management Platform?

Posted by courtneycalder @courtneycalder, Tue, Jul 2 3:41pm

We are currently using Hootsuite to manage some of our postings to our Facebook pages, but we are looking into other social media management platforms such as Sprinklr, Sprout Social, etc. Does anyone use any of these platforms? If so, pros/cons to the platform you use? We primarily use Hootsuite to share a post to our 46+ Facebook pages, but are looking to use the platform to also share to our Instagram, Twitter, LinkedIn, etc. Thanks!

This seems to be a common question… I think it comes down to personal preference and budget. I'll be curious to see other's thoughts.

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@reedsmith

This seems to be a common question… I think it comes down to personal preference and budget. I'll be curious to see other's thoughts.

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@reedsmith I know you've had a lot of experience with platforms. What are the top 3 your clients/colleagues are using now?

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Hello @courtneycalder. I think @reedsmith was spot on. I currently use Hootsuite and have used that platform the most in my previous roles elsewhere. I have also used Sprout Social too.

In all the situations where contracts were up for renewal, the decision usually came down to cost and features–and to some extent how the platform integrated with other tools.

Sitting here today, I can honestly say that I would be ok with either Hootsuite or Sprout Social. Both have their own quirks, but nothing that I wouldn't be able to overcome with a few process tweaks.

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Thanks for raising this question, @courtneycalder. It's been a while since we've asked the community about this. I'm going to tag a few members to join the conversation. @moniquet @lucybordewick @cambautista @lesleefetterhoff @RandallPost @juliegardner @apafford @efboltz What platform do you use, and how happy are you with it?

At Mayo Clinic we use Sprinklr throughout the enterprise for posting and monitoring, and although it's spendy we like it. We require that anyone managing a channel – whether it be Facebook, Twitter, Instagram, YouTube or LinkedIn – have a license and publish through Sprinklr. That makes it easier for us to stay on top of posts throughout the organization.

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The folks above are asking the same questions I would, what features are important to you and what's your budget. Coming from a public higher ed institution I never had a budget for anything paid, so I'm used to (and actually prefer) native scheduling on the platforms that allow it.

We currently use Hootsuite and have a Sprout account, although for Twitter I am a fan of Buffer because they are committed to being compatible with the various accessibility features on social media platforms and that's not as common with third party managers. I've done trials of many of the ones that are out there but often found they were too expensive for what you were really getting after being "on a shoestring" for so long.

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So, Dan is right… I have used most of them. In short, they all do about the same thing at a base level. What you have to look at are integration and advanced features. So do you need to connect to your CRM? Do you need to monitor or just post? Do you need to run drip marketing campaigns or marketing automation type executions? How many team members need to have access and do you want permission based posting, etc.

At a basic level you can't go wrong with Sprout, Hootsuite, and a few others.

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Agree with all of the above. For us, Sprout has been the best fit. I find it more intuitive and like the way it links to my accounts. There are definitely features I would like (the tag report isn't as robust as I would like to be able to do service line focused reports for example). I would love to have Sprinklr, but it' snot something I can justify the cost for. I personally just did not like the way Hootsuite and Buffer worked and prefer Sprout as I am pulling in more individuals throughout the organization to help manage our accounts. Would be happy to talk more if you have specific questions on the platform.

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Being a social media manager newbie – I am learning from your responses and hope to continue to see educational offerings on these products. I am currently working my way through Facebook Blueprint and next is Google modules. My predecessor used Hootsuite – but I have yet to find a tutorial on how it use it. Any help on that?

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@lkortanek

Being a social media manager newbie – I am learning from your responses and hope to continue to see educational offerings on these products. I am currently working my way through Facebook Blueprint and next is Google modules. My predecessor used Hootsuite – but I have yet to find a tutorial on how it use it. Any help on that?

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Here's a link to their quick start guide: https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide

The dashboard looks overwhelming, but it's pretty in intuitive once you get used to it.

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@reedsmith

So, Dan is right… I have used most of them. In short, they all do about the same thing at a base level. What you have to look at are integration and advanced features. So do you need to connect to your CRM? Do you need to monitor or just post? Do you need to run drip marketing campaigns or marketing automation type executions? How many team members need to have access and do you want permission based posting, etc.

At a basic level you can't go wrong with Sprout, Hootsuite, and a few others.

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We are using Hootsuite mostly for posting, and tend to only use it to post when sharing to all of our Facebook accounts (46+). We currently have the Pro Plan, but have run into the problem where we are unable to connect anymore social media networks without upgrading to their more expensive plan. This seems to be one of major hurdles as we can share content to our Facebook pages, but must continue to post natively on each of our other social platforms (Twitter, LinkedIn, Glassdoor, etc.).

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We just moved to Hootsuite for our 22 location system. We will launch it to our teams next week, but I've been using it on my own for 3 weeks. So far, so good. We are on the Enterprise plan. The only thing I found that I don't like is that for Instagram, I can only post one image from Hootsuite. That's probably a limitation set by Instagram.

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@kathywinter

We just moved to Hootsuite for our 22 location system. We will launch it to our teams next week, but I've been using it on my own for 3 weeks. So far, so good. We are on the Enterprise plan. The only thing I found that I don't like is that for Instagram, I can only post one image from Hootsuite. That's probably a limitation set by Instagram.

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You're correct. Instagram is very picky about it's API compatibility. I haven't found a scheduler that works the way I want it to. I used to play around with https://later.com/ when it was known as "Latergramme" but now opt to create a post and save it as a draft on my device during the work day and post using an alarm I set since our optimum post time is in the evening.

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Sprout is my favorite by far. The advanced plan offers so much for a very competitive price. Although it doesn't allow you to do everything you'd like on the major platforms (threading tweets & tagging photos on Twitter are the 2 things I'd wish they'd add), they do an amazing job of constantly improving and I believe they're a preferred Instagram partner, so reporting, scheduling IG stories, and posting carousels comes pretty easy on their platform.

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