There is a nice video on News You Can Use about the LinkedIn Company Page.
I've always thought improving a company’s LinkedIn page (along with the associated website recruiting page) is the lowest hanging financial fruit on most healthcare digital platforms.
Consider this – an average physician may bring in revenue of 1 million dollars per year for the next 10 years; an average advanced care practitioners may bring in 3/4 of a million per year – but, because of decreased salary, might even be more profitable than physicians.
Keep in mind that even if you fill a provider spot a couple of months early, you are bringing in hundreds of thousands of dollars of revenue earlier to your org.
Also keep in mind that for the next ten years the physician shortage is going to grow.
Anyway, I have probably looked at dozens of physician recruiting pages, and I don't think I have ever seen anyone knock it out of the park in healthcare with either LinkedIn or a recruiting page for physicians (my big complaint about recruiting pages is they tend to be designed around the HR and IT department's benefit, not the applicant.)
However, our community does have some superb LinkedIn folks:
Taryn, Brett, Beth – do you have any examples of healthcare orgs which are stellar for physician/advanced care practitioners recruiting you can share?
Do you think LinkedIn should have more of a provider recruiting focus, or general recruiting focus?